There are a handful of shows that get a ton of strategic stuff done in a short period of time and Spencer’s Neighborhood, 106.5 The Arch, St. Louis is one of them. We believe that discipline is critical with our content breaks on the show. That means that Spencer and his team must prep more, not less, to make good stuff happen. In its few short minutes, listen to this break as Spencer does character development (defines himself with a dentist story), ties the break to a pop culture event (the national championship college football game), and gets innovative by having a team member say things a football coach would say with a mouth stretcher, thus creating humor. There are four critical images to earn: tell stories that make the show relevant, and be fun, innovative, and authentic. This did all of that.