[one_half]
[/one_half]
[one_half_last]
[/one_half_last]
How honest can you be with the audience? Can you bare your soul and let them in your life? Can you share true emotion and the most intimate details of your life with them? There are two examples of talent who did this flawlessly in the last week. Ebro Darden of Ebro in the Morning, HOT 97, New York completely changed his show the morning after the horrific shootings in Charleston. He so connected with his audience and reflected back to the community their emotions that the New York Times took note. Read the article here. With Father’s Day upon them, Kyle, from Kyle and Rachel, Radio NOW, Indianapolis admitted to the audience for the first time that he’d never met his father and was going on a search this summer to meet him for the first time. He had never shared this, further developing his character with fans and new listeners of the show. Both are major connections points for the audience. These are two terrific examples of great talent being brutally authentic, deeply emotional, and letting the audience inside to a special place which moves listeners to care about them.
Seems like everyone is money stretched beyond repair. With payment for summer camps for kids, vacations, new beachwear, and other expenses, most everyone you know has no money. In a new feature that helps position you as just like the audience do “I’m Broke As a Joke” to convey your money woes to the audience, then allow them to do the same for you.
[one_half]
[/one_half]
[one_half_last]
[/one_half_last]
While we always endeavor to have fun and create humor in almost everything we do (humor is the biggest reason listeners turn on a show), it’s those very human moments that create sticky characters on a radio program. These are the times you become most memorable because you’re showing an immense humanity and giving listeners a peek inside your soul. Drex, from Drex, Cassiday, and Tingle, Star 94, Atlanta, decided to write a letter from his heart and read it to his father on-the-air in anticipation of Father’s Day. What we eavesdrop on is true emotion and authenticity which gives listeners a sense of who he is as a person. Note when his partner, Tingle, steps in with some humor to lighten things up, creating two great moments inside this very valuable break.
Lots of listeners celebrated Father’s Day this weekend. But a handful committed a major sin. They forgot to call their father. Here’s where Father’s Day 911 comes in. Find one or two, conference call their dad on the other line, and facilitate the apology on-the-air.
[one_half]
[/one_half]
[one_half_last]
[/one_half_last]
With Father’s Day just around the corner, time to convince your mayor (or another fun elected official) to come on the show to sign and read a proclamation pronouncing that in your town, fathers must be paid the same attention as mothers are on Mother’s Day. And that ties and cologne as gifts are now illegal.
Our agenda is to always satisfy the reason listeners turn the morning show on each day – to entertain them. The audience comes to us as an escape from the realities of the world (there are rare exceptions to this rule) and want to have a good time. This is especially dicey when you interview a celebrity as they’re coming on to sell something. Jerry from Ben and Jerry’s wanted some airtime from The TJ Show, AMP 103.3, Boston, to promote an upcoming event in town. The cast instinctively knows they can’t sell Jerry’s event if they can’t first entertain the audience. Which is why the interview posted here was choreographed the way it was.
