Archive for month: November, 2016

Audio helps you tell a story.  When planning your breaks, part of the prep process should be to see if audio exists to help place your commentary and observations in context (i.e. when talking about something you saw on TV, that audio helps bring in those who didn’t see the show – which is a majority of those listening).  Likewise, ask what audio might exist that will heighten the entertainment factor of the break.  Rob and Joss, Froggy, 92.9, Santa Rosa, CA got into a discussion of Joss’s love of holiday decorating and the topic of her mother came up.  The team is also a couple, which the audience knows, which gives Rob license to have fun with Joss’s mother in the conversation.  Here, but briefly, Rob uses the wicked witch of the west music from The Wizard of Oz solely to put more energy and laughter in the break, thus helping the story-telling and creating more fun.

Self-deprecating humor is a huge attribute to get the audience to root for you.  David Letterman and Howard Stern, in part, built their empires on the persona that they weren’t good enough, smart enough, or funny enough to be popular.  That made them even more authentic and positioned them as the kind of personalities you root for because they are confident and comfortable enough to make fun of themselves.  Here’s an idea you can bank for next Halloween.  The Cruz Show, Power 106, Los Angeles, showed kids pictures of the cast and asked them which person on the program was so ugly, they didn’t need a Halloween mask.  Kids have no filter and, as you know, are brutally honest.  What comes (towards the end of this short break below) are funny reactions that endear the audience to each cast member as they’re chosen.