Archive for month: October, 2019

What works in today’s radio is telling stories and being real.  Wacky radio bits are way less effective than ever.  What’s it like when two admitted shop-o-holics enable each other on a shopping spree while in New York?  David, Sue, and Kendra, Magic 106.7, Boston have terrific chemistry as a team – you can feel that as you listen to this break below.  Sue and Kendra, super shoppers, went to New York City for a station function and happened upon a store they like mere moments before they were to be at a meeting.  Not ones to pass up that chance, they went in and shopped like crazy.  What stands out in this break, besides the fun vibe, is that the story has tons of details for David to poke around about as they tell him what they did.  Relatable to many women, this story is universal because its thesis and humor transcend age and gender appeal.  They’re almost giddy with what they got away with.  They let David in on the shenanigans and played with each other with a great self-deprecating sense of humor.  This is a great break about real life – a well told story with its colorful facts – to connect with and entertain listeners who were tuned in at that time.

A morning show recently suggested they don’t do interviews because interviews don’t work in PPM.  That’s an absolute to me so I challenged them.  Bad interviews don’t work as I’ve written on these pages.  Enter Hawkeye and Katelyn, KSCS, Dallas who presented the perfect opportunity to disprove that theory.  The show was just a few weeks away from Katelyn’s wedding.  So, we decided to do some character development around that fact.  Hawkeye gathered as many artist interviews as he could (the list is a who’s who:  Dan and Shay, Garth, Kenny Chesney, Jason Aldean, Kelsey Ballerini to name a few).  Along with a quick interview, he then pitched at each (without them knowing it was coming) that he would give them $750 if they would perform at Katelyn’s wedding.  This would be his gift to her.  We wanted to hear how the artists reacted the offer.  As you’d expect, every artist turned him down.  The fun came in listeners anticipating that moment.  The discomfort, and its subsequent humor, turned this from a regular Q&A into something both fun and strategic for character development.  Here is a recap break the show did on Katelyn’s first day back after the weekend ceremony.  They added Hawkeye’s voided check done throughout as a visual for social media, which you can see here.