Great breaks achieve a positive strategic goal back to the show. They communicate, both in content and presentation, something about the show plot. Breaks which score are real, relevant, and fun. They earn you valuable images. Here are some breaks by Reynolds Group shows which achieve this.

WBMX Bobby Flay Interview

Karson & KennedyHere’s why this interview with the Food Network’s Bobby Flay on Karson & Kennedy on MIX 104.1, Boston is a terrific one.  Great interviews bring people inside through story-telling and get the interviewee to reveal something we listeners don’t know.  In the first half, Bobby talks about getting vegetables out of Michelle Obama’s garden at the White House (brings me inside by telling a story) and in the back half, he admits that his new show, positioned as though it’s done at his home, actually isn’t as it’s a TV set (told me what I didn’t know).

Fake Regis Calls Shannon

Mojo in the MorningShannon from Mojo in the Morning on Channel 95.5, Detroit was chosen to co-host The Regis and Kelly Show for a day while Kelly is on vacation.  The Mojo team excels in innovation – it’s one of the reasons they always win in the ratings.  Listen here as Mojo gets Regis to call and congratulate Shannon the day after finding out she won.  If something smells funny when Regis gets sexual with Shannon, it’s for a reason – the Regis in this call is a fake.  All good-natured fun to create some laughs!  The real Regis called in the next hour!

How Hot Is It?

Tiffany & MichaelIf you target women, kids are always gold.  That’s why when the northeast went through its last heatwave a cople of weeks ago, Tiffany and Michael at B101, Philadelphia, downloaded “how hot is it” jokes off the internet, went to a local public pool (where the kids are) and had them read them.  Listen to the produced piece here and know that every mom (B101’s audience) was laughing right along!

Angry or Acting

Karson & KennedyKarson & Kennedy at MIX 104,1 Boston went out and rented DVDs for an afternoon.  They were in search of scenes in Mel Gibson movies where his character got angry.  They set those aside and edited some of his ugly phone calls to Oksana for a fun game called “Angry or Acting”.  They played an audio clip for a listener who had to determine if Mel was acting angry or actually angry.  It’s fun and here it is!

Nick Calls Mel Gibson on Skype

Rollin' With Nick CannonWith the Mel Gibson story front and center, NOW, New York City’s Nick Cannon decided he wanted to get into a new profession to help Mel.  So as an anger management counselor, Nick rang Mel up on Skype for a little conversation!  Innovation is what makes shows unique.  Here’s a great example of an idea no one else thought of that made Nick stand out in that moment, creating an environment where listeners would come back for more because they had so much fun hearing this.

Charles Kelly 60 Seconds

Tony & KrisA fun way we end all artist interviews on syndicated country show Tony & Kris is a feature called “60 Seconds”.  The guys throw questions at the artist in rapid fire form, asking them to answer with the first thing that hits them.  All the questions are personal so they reveal themselves.  In the process, we find out some inside stuff about the artist and arm ourselves with fresh places to go the next time we talk with them.

Know Your Celebrity Rants (Audio)

Karson & KennedyWith the slow drip of damning Mel Gibson audio out, Karson & Kennedy at MIX 104.1, Boston decided to bring out audio of other celebrities having meltdowns.  They did a game called, “Know Your Celebrity Rants”.  Despite the fact that the contestant seemed stumped, imagine people at home or in their cars laughing and playing along to all these great audio drops.

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