Audio

Great breaks achieve a positive strategic goal back to the show. They communicate, both in content and presentation, something about the show plot. Breaks which score are real, relevant, and fun. They earn you valuable images. Here are some breaks by Reynolds Group shows which achieve this.

MOJO: She Was With the Terrorist

Mojo in the MorningWhen shows work hard, they almost always score.  Take this interview with listener Lori, as done by MOJO in the Morning on Channel 95.5, Detroit.  Mojo, based in Detroit, scanned local Facebook pages and not only found out this woman was a fan of the show, but that she sat seven rows behind the terrorist who tried to blow up the Delta flight on Christmas Day as it was landing.  The interview might be two weeks removed from the actual event (which doesn’t matter), but getting a first hand account of what happened is riveting.  No one else had her on in Detroit radio.  Score one for Mojo!

WNOU: The LPGA Insider

The Scotty ShowWith the biggest stories of the day, people want to be brought inside.  They can get the facts anywhere on the internet, but inside stuff is intriguing and entertaining.  Scotty Davis from The Scotty Show at Radio Now, Indianapolis is a golf freak.  He knows lots of golfers who know lots about Tiger Woods.  Here’s a member of the LPGA telling her story (voice disguised to protect her identity) about what she knows about how bad a boy Tiger actually is!

WBMX Suze Orman Interview

Karson & KennedyHere’s a terrific interview Karson & Kennedy at MIX 104.1, Boston did with Suze Orman.  It’s great because the opening question (“what’s the one mistake people make when spending money at the holidays”) sets Suze up to be…Suze!  She is a great story-teller, very authentic, and captures you with her honesty and perspective.  One great twist was when Karson asked Suze about a letter he’d received in the mail from a past creditor asking for money.  In this shift, Suze taught us something we didn’t know, the content stayed very relevant, and we learned about the talent, too.

Karlson Buys His Wife a Pap Smear for Christmas

Karlson & McKenzieCBS-TV is running a PSA this holiday season encouraging men to buy the gift Santa can’t get their wives this holiday season, a Pap smear.  So, Kevin Karlson at WZLX, Boston decided to call his wife what he was getting her this year.  This break is excellent for a few reasons:  first, it’s very funny.  Second, listen to what he gets done in the first 30 seconds – he builds anticipation to hook you, and then introduces other audio elements (the PSA, his wife) to bring some dimension into the break.  Finally, overall, we get the essence of his relationship with his wife, which sounds completely dysfunctional, and is the plot of our show!

Audio: Julian Calls His Mom at Thanksgiving

J & JulianThe thesis of the J and Julian Show on B96, Chicago is our multiculturalism.  This is the aspect we play up big time.  On a show with a distinctive African American, Asian, and Anglo perspective, we really reflect the vibe of the city.  So it makes sense for Julian to call his Asian mother to tell her he’s bringing his Afrian American friend (J) home for Thanksgiving.  Julian is his mom’s son!  Listen to the fun and strategic character development happening.

Audio: B101 – Michael Gets Thanksgiving Chores from Nancy

Tiffany & MichaelThe holidays are here.  Which means every husband will get his list of things that must be done around the house to prepare for visitors.  At B101, Philadelphia, Michael Chew is the average husband (and we say that affectionally!).  As the new cast member of the Tiffany and Michael morning show, our short term goal is to burnish Michael’s credentials as a married guy.  That’s why they put his wife, Nancy, on to detail the list of those things around the house which need to be done.  Listen as Michael shifts to “husband mode” as he reacts to her lengthy to-do list!

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