Audio

Great breaks achieve a positive strategic goal back to the show. They communicate, both in content and presentation, something about the show plot. Breaks which score are real, relevant, and fun. They earn you valuable images. Here are some breaks by Reynolds Group shows which achieve this.

Audio: B101 – Michael Gets Thanksgiving Chores from Nancy

Tiffany & MichaelThe holidays are here.  Which means every husband will get his list of things that must be done around the house to prepare for visitors.  At B101, Philadelphia, Michael Chew is the average husband (and we say that affectionally!).  As the new cast member of the Tiffany and Michael morning show, our short term goal is to burnish Michael’s credentials as a married guy.  That’s why they put his wife, Nancy, on to detail the list of those things around the house which need to be done.  Listen as Michael shifts to “husband mode” as he reacts to her lengthy to-do list!

WBEB "Jerry Springer Interview"

Tiffany & MichaelTiffany & Michael at B101, Philadelphia had a chance to talk to Jerry Springer a while ago. What’s great about this interview are the topics they chose to talk with him about.  It didn’t center around whatever he was selling, it was around very high equity topics:  Oprah retiring, Dancing with the Stars, Thanksgiving, and wrapped up with a question-and-answer session where they got him to reveal things about his life that are intriguing.   Tiffany & Michael were masters in this interview at choosing topics to talk with Jerry about that a wide swath of the audience were interested in.

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