WRAL-FM, Raleigh The K&W Casanova

Don’t tell me about what you have to give out – tell me HOW you’re giving it out.  A client offered roses for Valentines Day to Two Men and a Mom, WRAL-FM, Raleigh.  A good prize for the holiday, right?  The win for 100% of the audience comes in how...

The Oscar Seat Filler

Listeners want to be brought inside stories – and the best people to do this are those actually in the story.  What happens when a celebrity in the audience at the Oscars (Sunday, February 24) has to use the bathroom?  The show has “seat fillers” who...

AMP 103.3, Boston Corrine the Hot Mess Express

When you use ancillary characters on a show, naming them in a descriptive way helps the audience understand their purpose or position on your program.  The TJ Show, AMP 103.3, Boston regularly uses the other air talent on the radio station as a way to reflect its...

Where Was I Conceived?

With Valentine’s Day this week, call your parents and ask them where you were conceived!  Then, flip the script and see if listeners will call their parents on the show to ask the same question (remember to keep things legal with all calls).  Thanks to The Josie...

MIX 104.1, Boston Having Fun With the News

What’s the purpose of doing a news feature on your show, and where are the wins?  Somewhere in your market is a credible radio news source.  Listeners do not come to you for news.  That doesn’t mean you shouldn’t offer an information segment –...
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