WZLX, Boston Heather’s Hot Line

Not that the concept always fits, but when we get stuck, we try to insert nudity or sex because that tends to make an idea better.  Karlson and McKenzie, WZLX, Boston had a classic bit based around Heather Ford, their news person and voice-of-reason on the show,...

Well I Have It Worse Than You

A talent was telling me in her weekend journal that a friend is suing her ex for taking all her money and leaving.  Given our penchant for one-upping stories we hear, we came up with a new feature called “Oh Yea, Well I Have It Worse Than You” where...

Make a Dent on Lent

Many listeners have given up something for Lent.  Start this as a simple phone topic asking people what they gave up and how it’s working out for them.  Then invite a few on your show on the day Lent is over to let them end it on the air.

AMP 103.3, Boston Tantrum Tuesday

The TJ Show, AMP 103.3, Boston has a cast in TJ, Loren, and Producer Matt who are just like the audience.  We leverage this regularly to connect with listeners and do it in an entertaining way.  It’s not good enough for them to know that TJ has a young daughter...
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