106.5 The Arch, St. Louis Hey Beer Vendor

It’s a dilemma as old as radio.  How to talk about sports on a female-targeted radio station, especially if the sporting event is the biggest topic in town.  The answer may be easier than you think.  Talking X’s and O’s with scores and stats...

Roast Me!

Reddit had something on its board a few weeks ago that is tailor-made for digital hits and on-air content.  You put a picture of a cast member on social media with the words:  go ahead, roast me.  Then the next day, find an entertaining character (a kid?) who’ll...

The Awkward Text From Your Ex

Relationships content is the most universal you can do – they come in all varieties (boyfriend/girlfriend, boss/employee, you/your neighbors, you/your mom) and are quite relatable.  On occasion, open those phones and ask listeners to read you what they recently...

MAGIC 106.7, Boston Throwback Live

The throwback concept is easy and brings back great memories for people.  Whether online or you do something with it on the show.  Which is why we added a feature called Throwback Live on David, Sue, and Kendra, Magic 106.7, Boston.  David, our show anchor, pits Sue...

WTMX (The Mix 101.9), Chicago Dale the Receptionist

One of the simple ways to easily grow the entertainment quotient of your show is to use the cast of characters around you at the radio station who are not on the show every day.  Letterman taught us this simple approach, and every late night talk show host has done it...
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