KSCS, Dallas Singling at Katelyn’s Wedding

A morning show recently suggested they don’t do interviews because interviews don’t work in PPM.  That’s an absolute to me so I challenged them.  Bad interviews don’t work as I’ve written on these pages.  Enter Hawkeye and Katelyn, KSCS,...

The Candy Quid Pro Quo

We’re up on Halloween and the phrase “quid pro quo” is in the news a lot.  How about getting a ton of Halloween candy and giving it to listeners who will get into a quid pro quo with you?  Ask what they will do for you to get your candy!  Then make...

The Monster Makeover

The Big Dave Show, B105, Cincinnati has a terrific yearly tradition at this time called The Monster Makeover.  They ask grade school students to nominate their principal to be made up as a monster for Halloween.  They then do the makeover in the studio close to the...

96.5 TIC-FM, Hartford The Sean Spicer Interview

If Dancing With the Stars offered you Sean Spicer for an interview, would you take it?  Or, because he’s politics and associated with the president, would you turn it down?  If you took it, what would you ask him?  Great shows are in the moment – they do...
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