The Super Bowl Day Off

The Super Bowl is less than two weeks away.  What would you do to make sparkle getting one listener the day off from work the day after the Super Bowl?  Every year we hear chatter that that Monday should be a holiday – make it come true for one listener in a way...

Mojo in the Morning Hears from President Trump

What you can do on your show is correlated to how deep the relationship is with your audience. Those shows that are well-defined and have been on-the-air longer can go places newer shows can’t and shouldn’t.  Mojo in the Morning, Channel 955, Detroit has...

The Weight Loss Safe Zone

Where are many listeners going in the first half hour of your show each day?  To the gym.  Find a bunch via social media and spend the next few weeks checking on them early in the morning to make sure they are headed there and to support their weight loss...

Sunny 98.1, San Diego The Holiday Card Apology

The best breaks on a show happen when a character has a story to tell, along with an emotion, and then we figure out what to do besides just telling the story that isn’t only opening the phones.  Enter AJ and Sara, Sunny 98.1, San Diego, who presented just such...