WFSX/FOX News 92.5, Ft. Myers What About Trump

We preach on these pages that the most important thing you can do to win is earn images – it’s the long ball play to gain success.  Shows that have them win, shows that don’t lose.  There are four critical images to earn that help you build reasons...

Mission to the Mound

Have you ever thrown out a first pitch at a baseball game?  See if a local team will let you do that and build a week long narrative arc around the idea.  The team calls on Monday to invite you so it sounds organic, throughout the week visit little league teams to...

KSLZ, Phoenix Who Was Fonzie’s Girlfriend?

There are ways of doing political content without doing politics.  You just have to figure out how to insert pop culture into it.  Vice President Mike Pence was coming to town to do a few speeches and fundraise.  Mark and NeanderPaul, KSLX, Phoenix decided to test...

Mr. Whiff It

With the start of baseball season, the guys on your show should invite the other guys on the air staff for a yearly competition called Mr. Whiff It.  Take everyone out to a batting cage and each guy gets ten pitches – let’s see who whiffs at the most to...

KSON, San Diego Marry the Opposite

A simple technique to create some fun is to marry the opposite of a topic to create some humorous tension.  It seems like everyone is into Game of Thrones (its final season premieres on HBO in April).  It’s quite easy to convince yourself that everyone watches...
Page 10 of 316« First...89101112...203040...Last »