Sunny 98.1, San Diego The Holiday Card Apology

The best breaks on a show happen when a character has a story to tell, along with an emotion, and then we figure out what to do besides just telling the story that isn’t only opening the phones.  Enter AJ and Sara, Sunny 98.1, San Diego, who presented just such...

The Hardest on Your List

Each of us has at least one person on our holiday gift list who is impossible to buy for.  Grab that person, introduce them to the audience this week, let the audience get to know them, and then get listeners to solve your problem by suggesting gift ideas.

WRAL-FM, Raleigh Know This Or Sing the Chorus

Oftentimes, we hear from talent that length of break equals its value.  In other words, the longer the break, the more they got done.  This is wrong many times.  A shorter break plays to listeners’ attention spans, which compels all of us to prep harder to earn...