B105, Cincinnati Luke or Dare

Two of the regular items that bear themselves out when you talk with listeners is that they want fast moving breaks, with multiple parts to keep their attention.  And that the sweet spot for length is about three minutes with rare exceptions.  Enter The Big Dave Show,...

106.5 The Arch, St. Louis Becoming a Storyteller

What is a great song, but a story?  Reality shows, even your favorite weekly sit-com, tells a story every week.  Facts and figures only matter if they tell stories, which is how we connect as human beings and show our humanity.  So this begs the big question –...

My Mom the Moocher

Oftentimes, it’s the kid who stays living with their parents until they’re in their 20s.  But sometimes the script is flipped.  Especially when it comes to things like Netflix and Spotify, where the parents might be using their kid’s log-ins. ...

WRAL-FM, Raleigh Taking Advantage of the Moment

Our post last week was about being in the moment for pop culture – attaching yourself in a unique way to a Hot Topic.  The most inviting content might be what’s going on in the world right now, because those topics are clickable (and postable on your...

I Forgot My Mom

Somewhere out there in Listener Land, a fan of your show forgot to call their mom on Mother’s Day.  Life got in the way, and they didn’t remember.  Which is why you can use the first few days of this week to get those listeners on, conference call in their...
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