KSON, San Diego Marry the Opposite

A simple technique to create some fun is to marry the opposite of a topic to create some humorous tension.  It seems like everyone is into Game of Thrones (its final season premieres on HBO in April).  It’s quite easy to convince yourself that everyone watches...

The School Play

No doubt a kid of a listener is in a middle or elementary school play in the spring.  Find one and then create a narrative where the most theatrical person on your show gets a part in the show – then make a very big deal over it, loading the audience with...

B105, Cincinnati Spray Painting the Potholes

No doubt an emphasis at every radio show is social media engagement.  This requires us to not only share certain audio segments of the show on our social channels, but to develop unique content there, too.  The Big Dave Show, B105, Cincinnati do fun videos, generally...

Why Mommy Drinks

Because her kids do nothing but play Fortnight when at home.  Because her kids never pick up their room.  Because her son failed math at school.  Dana and Jayson, ALT 94.9, San Diego do a humorous weekly feature around Dana’s life called “Why Mommy...

KSLX, Phoenix First Hand on Scooters

One of the more resonate qualities of the great show Mark and NeanderPaul, KSLX Phoenix is the guys reflect the values of the target audience (adult men).  We regularly joke that we’re all “men of a certain age and part of the ‘get off my lawn’...
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