AMP 103.3, Boston Corrine the Hot Mess Express

When you use ancillary characters on a show, naming them in a descriptive way helps the audience understand their purpose or position on your program.  The TJ Show, AMP 103.3, Boston regularly uses the other air talent on the radio station as a way to reflect its...

Where Was I Conceived?

With Valentine’s Day this week, call your parents and ask them where you were conceived!  Then, flip the script and see if listeners will call their parents on the show to ask the same question (remember to keep things legal with all calls).  Thanks to The Josie...

MIX 104.1, Boston Having Fun With the News

What’s the purpose of doing a news feature on your show, and where are the wins?  Somewhere in your market is a credible radio news source.  Listeners do not come to you for news.  That doesn’t mean you shouldn’t offer an information segment –...

The VD Do-Over

Not everyone’s Valentine’s Day went perfectly last year.  Take stories from listeners where things went sideways and then give one of your listeners a “do-over”.

Magic 106.7, Boston Truth Be Told

Playing the occasional game on a show is a good thing.  It’s even better when it has two elements:  it’s vicarious (listeners can play along in the car as they’re driving to work) and it’s strategic (its purpose is to have fun, earn another...
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