The Tele-a-Cheaters

I think it’s smart when you put together a group of people who have something in common – we are very tribal and forming a club helps others identify with similar folks.  This one’s call the Tele-a-Cheaters and is the group of listeners who love...

AMP 103.3, Boston Robert Kraft is in Trouble

A goal for your show should be to start moving away from being feature driven (all those benchmarks do work to create appointments) so that the draw for listeners and fans is the compelling conversation you and your team have around the topics of the day.  Go back to...

The Amazon Prime Day Baby

Let no work begin!  We are now inside Amazon Prime Days – open those phones and ask the audience for the initials of their co-workers who’ll get absolutely nothing done because, for both days, they’re shopping on Amazon, looking for deals!

WDRV (The Drive), Chicago Todd Rundgren Flames Out

One way to invigorate your benchmarks is to occasionally ask celebrities to do them.  Benchmarks work because they create an appointment for your show (which is why you do them at the same time – and no, the audience doesn’t bore of them if they are...

Do You Trust Us?

One of the pillars of success for your show is that, never having actually met you, the audience feels like they know you.  Play “Do You Trust Us?” with them.  Wonder out loud if they trust you and ask that they call, but don’t give them this...