B105, Cincinnati Spray Painting the Potholes

No doubt an emphasis at every radio show is social media engagement.  This requires us to not only share certain audio segments of the show on our social channels, but to develop unique content there, too.  The Big Dave Show, B105, Cincinnati do fun videos, generally...

Why Mommy Drinks

Because her kids do nothing but play Fortnight when at home.  Because her kids never pick up their room.  Because her son failed math at school.  Dana and Jayson, ALT 94.9, San Diego do a humorous weekly feature around Dana’s life called “Why Mommy...

KSLX, Phoenix First Hand on Scooters

One of the more resonate qualities of the great show Mark and NeanderPaul, KSLX Phoenix is the guys reflect the values of the target audience (adult men).  We regularly joke that we’re all “men of a certain age and part of the ‘get off my lawn’...

Your High School and College Transcripts

In his opening statement to Congress last week, Michael Cohen said that he sent threatening letters to the schools President Trump went to so they did not release his transcripts and grades to the public.  Here’s some character development for you – get...

Indie 88, Toronto Your Parents and Sex

Creating discomfort when doing content is one way to make the break memorable.  Adding in sex or nudity also gets the attention of the audience (if that tactic fits your brand).  As a weekly Valentine’s Day feature a few weeks ago, The Josie Dye Show, Indie 88,...
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