The Mac and Cheese Challenge

Well, the heavens have opened.  Costco has announced they are selling a 27-pound tub of mac and cheese (story here), one of the food items you can never get enough of.  Let’s test that.  As everyone is in gyms trying to lose weight, ask the audience to vote on...

WIL, St. Louis Kane Brown Will You Hug Me?

We all understand the value of story-telling to engage listeners.  Stories are important to define the show and its cast and have elements inside that draw listeners in.  What is a great song, if it isn’t a story, right?  There was a local Kane Brown concert in...

Let’s Lose Weight Together

Losing weight is the biggest resolution.  Dedicate the first half hour of your show for the next couple of weeks to calling listeners who go to the gym before heading to work to either wake them to get there or assure they are on their way.

WTMX, Chicago Late to His Own Wedding

Phone calls from listeners are standard fare and an easy and effective way to tell stories and create fun, engaging, relatable content.  Where do yours come from?  Some shows pull their phone topics from prep sheets and then tie their stories into the generic,...

Let’s Get It On Layaway

With lots of celebrities paying off fan’s layaway items, Mojo in the Morning, Channel 95.5, Detroit did the same.  Without saying so, they asked listeners to call to tell them what they had placed on layaway at a store.  With great phone screening, the items...
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