Granny’s Game of Thrones Death Count

Maybe the grandmother of a cast member (or co-worker, or listener) will come on each Monday during the run of the series last shows just to tell you how many people were killed (and how) in the previous night’s episode of Game of Thrones.  “Hey guys...

WTIC-FM, Hartford The Robo-Crank

Who’s not getting robocalls on their cell phones?  Time to turn the tables.  Gary Craig, WTIC-FM, Hartford is a legend and, in part, built his show around Crank Calls.  So doing a robo-crank perfectly fits his program.  Gary downloaded a new app called Robo...

WFSX/FOX News 92.5, Ft. Myers What About Trump

We preach on these pages that the most important thing you can do to win is earn images – it’s the long ball play to gain success.  Shows that have them win, shows that don’t lose.  There are four critical images to earn that help you build reasons...

Mission to the Mound

Have you ever thrown out a first pitch at a baseball game?  See if a local team will let you do that and build a week long narrative arc around the idea.  The team calls on Monday to invite you so it sounds organic, throughout the week visit little league teams to...

KSLZ, Phoenix Who Was Fonzie’s Girlfriend?

There are ways of doing political content without doing politics.  You just have to figure out how to insert pop culture into it.  Vice President Mike Pence was coming to town to do a few speeches and fundraise.  Mark and NeanderPaul, KSLX, Phoenix decided to test...