My Pain is Your Gain

If something bad (but not awful) happens to you, open the phones and let listeners guess what it is.  The first person to correctly guess what happened wins a prize in a new feature called My Pain is Your Gain.  Thanks to Sherman and Tingle, WDRV, Chicago, who share...

WARH, St. Louis The Interview Q&A

There’s this belief in PPM that interviews don’t work.  In reality, crappy interviews don’t work.  That’s why Howard Stern’s famous one-hour interviews with near anyone are riveting – because Howard works overtime figuring out what...

The Vacation Voicemail

With parents and kids on vacation now, ask the kids of co-workers who are out to leave you a voicemail each night before they go to bed listing the things they did that day with their families.  With some editing and a production value, this might make for a fun...

WIL, St. Louis Launching a Phone Topic

Phone topics are regular content choices on every morning show.  They work because their intent, generally, is to tell stories around a relatable subject.  But how do you launch the topic in a way where it doesn’t feel rote or come off as though it came from a...
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