WUBE, Cincinnati The Fake Keith Urban

Silly fun.  That’s why listeners tune in. They’re looking for a team that likes each other (they can tell if you don’t) who want to provide a respite from the stresses of life with a laugh or smile each morning.  They’re drawn to these two...

Win or Fail Weekend

Friday and Monday shows are the easiest because you have the weekend to play on.  Sharing with the audience something you’re looking forward to doing over the weekend (and asking them the same thing) and reflecting on the same stuff on Mondays (and asking the...

Q102, Cincinnati All The Moms, All Weekend Long

What does a typical radio station do for Mother’s Day weekend?  They give out flowers or spa certificates to caller ten every hour.  The atypical radio station has every daypart co-hosted by the mother of the DJ on the schedule.  That’s what the...

Doctor Google

All of us have not felt well and Googled our symptoms to find out what we have.  Create a new show character called Doctor Google.  Get a list of diseases that no longer exist.  Then find a fun person to play the character and take calls from listeners who give you...

WDRV, Chicago Prince William’s Best Man Toast

Sherman and Tingle, WDRV, Chicago couldn’t care less about the Royal Wedding.  This doesn’t absolve them from dealing with it – it actually gives them a powerful perspective from which to develop their breaks and humor.  There have been times where...
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