The Royal Wedding Gift

A gravy boat?  New throw pillows for the sofa?  A subscription to a jelly-of-the-month club?  With Prince Harry and Meghan Markle marrying in less than a month, you will certainly want to have your listeners help you figure out an appropriate wedding gift so you can...

WDRV The Drive, Chicago A Survivor of Southwest 1380

How hard is this?  Not very.  Tapping into the biggest stories of the day radiates relevancy to the audience.  When tragedy happens, shows need to only think – what would Good Morning America or the Today Show do here?  Sherman and Tingle, WDRV-FM, Chicago think...

WIL, St. Louis Name that Street

There are multiple ways to tell the audience you’re new to town.  The standard way is to ask listeners where to get a great local pizza, etc.  That can live for only so long before it becomes one-dimensional.  Stacy and Jonah, WIL-FM (New Country 92.3), St....

Who’s Your Fixer?

We keep hearing in the news that Michael Cohen is Trump’s “fixer”.  Who’s yours?  Who do you know who has sway and did a major favor for you?  Like a neighbor who got you a great deal on new gutters.  Or the cop/friend who got you out of a...

WRAL-FM, Raleigh March Madness

March Madness is done, but there are a couple of breaks I thought you’d enjoy, both from Two Men and a Mom, WRAL-FM, Raleigh.  The first is a simple break where Sarah tells Kyle and Bryan her bracket strategy.  She is an NC State alum and knew little else about...
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