My Mom the Moocher

Oftentimes, it’s the kid who stays living with their parents until they’re in their 20s.  But sometimes the script is flipped.  Especially when it comes to things like Netflix and Spotify, where the parents might be using their kid’s log-ins. ...

WRAL-FM, Raleigh Taking Advantage of the Moment

Our post last week was about being in the moment for pop culture – attaching yourself in a unique way to a Hot Topic.  The most inviting content might be what’s going on in the world right now, because those topics are clickable (and postable on your...

I Forgot My Mom

Somewhere out there in Listener Land, a fan of your show forgot to call their mom on Mother’s Day.  Life got in the way, and they didn’t remember.  Which is why you can use the first few days of this week to get those listeners on, conference call in their...

KSON, San Diego Being In The Moment

If I were to take an hour of today’s show and play it in two weeks, would it feel old and dated?  If so, that’s a good sign that your content choices were “of the moment”.  That you were so tapped into what’s going on right now, you...

The Star’s Mom

With Mother’s Day this Sunday, step back from the traditionally over-used ideas with something different.  Find the mother of a local star or celebrity in Hollywood or your format.  Get them to come on to talk about their kid, by you wishing them a great...
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