92.5 FOX News, Ft. Myers The No No Song

The conventional wisdom is that a topic as polarizing as Robert Meuller’s testimony to Congress this past week can’t be touched.  It’s too volatile to do.  I challenge you to develop some idea around it to test your creativity for an idea that has...

The Back to School Radar Gun

Every market will experience back to school in the next several weeks.  How about partnering with your local police department and ask them to set up outside a school in a high traffic area with a radar gun and have them on throughout one morning to share make and...

Ty Bentli Show, Nashville The Ten Minute Tune

Here’s a fun, new feature that highlights two important attributes of a show – music and fun around pop culture.  The Ty Bentli Show, Nashville (syndicated) has access to hundreds of artists being in the mecca for country music.  Each morning, they bring...

The Tele-a-Cheaters

I think it’s smart when you put together a group of people who have something in common – we are very tribal and forming a club helps others identify with similar folks.  This one’s call the Tele-a-Cheaters and is the group of listeners who love...

AMP 103.3, Boston Robert Kraft is in Trouble

A goal for your show should be to start moving away from being feature driven (all those benchmarks do work to create appointments) so that the draw for listeners and fans is the compelling conversation you and your team have around the topics of the day.  Go back to...
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