Well I Have It Worse Than You

A talent was telling me in her weekend journal that a friend is suing her ex for taking all her money and leaving.  Given our penchant for one-upping stories we hear, we came up with a new feature called “Oh Yea, Well I Have It Worse Than You” where...

Make a Dent on Lent

Many listeners have given up something for Lent.  Start this as a simple phone topic asking people what they gave up and how it’s working out for them.  Then invite a few on your show on the day Lent is over to let them end it on the air.

AMP 103.3, Boston Tantrum Tuesday

The TJ Show, AMP 103.3, Boston has a cast in TJ, Loren, and Producer Matt who are just like the audience.  We leverage this regularly to connect with listeners and do it in an entertaining way.  It’s not good enough for them to know that TJ has a young daughter...

KFDI, Wichita Can’t Top Tiny

Strategic benchmarks do a few very important things for any show:  they create an appointment at the time they’re done (necessary to gain another occasion from listeners).  They earn you images quicker if they are focused on having fun.  And, if centered around...

The Valentine’s Day Drag Show

Most shows go very conventional on ideas for Valentine’s Day by giving out flowers or chocolates.  Or securing reservations at area restaurants to give to male listeners who forgot to make them (done a million times!).  How about something with an edge?  Take a...
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