MORE-FM (WBEB), Philadelphia The Bus Stop

There are several kinds of content you can do on your show.  All of it signals to your audience that you understand what’s important to them and each of them has a strategic purpose.  Pop culture says you’re tapped into whatever is hot right now.  Personal...

WUSN, Chicago Go Cubs Go!

There may be no bigger baseball city than Chicago.  The morning after the Cubs eeked out an unexpected win over the Washington Nationals, Stylz and Roman, US99, Chicago knew radio that morning was no more difficult than putting listeners on to celebrate the victory...

Alexa, Will We Win?

No doubt that the “in” voice now is Alexa.  Scan the internet to find an Alexa sound-alike and ask her questions like if local sports teams will win their football games, and the like.  Writing and producing funny Alexa responses to pop culture, local, or...

WRAL-FM, Raleigh The Las Vegas Shootings

Last week brought the Las Vegas shootings and for many programs, a total overhaul of their Monday show plan.  Imagine this – you wake up and find out that dozens of people are killed at an outdoor concert while you were sleeping.  What do listeners want you to...

Breast Cancer Awareness Month

The entire month of October is dedicated to bringing awareness to breast cancer.  What might be very compelling is to have the women on your show have a mammogram on the air on one day with her results being delivered the next day at the very same time live on the...
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