KSLX, Phoenix Alice Cooper Flames Out

Shows need signature features – being known for something helps define the program and its sense of humor.  Locked in features also cause appointments, resulting in more PPM meters.  Mark and NeanderPaul, KSLX, Phoenix do the 30-Second Song Challenge each...

Wednesday Closings

Take a survey of workers on your show this week to find out what time their offices close on Wednesday for the long holiday weekend.  Give A+’s to the bosses who go with noon, and an F-minus to those keeping their workers until 5pm (no names so you’re not...

Naughty or Nice?

Almost time for Santa so putting kids on fits any radio brand!  Go find a bunch of cute kids and ask them, based on the last year, if their brothers and sisters deserve to be on Santa’s naughty or nice list – then ask why.

The Thanksgiving Thank You

We’re now about a week away from Thanksgiving.  How about finding someone who did something nice for you (or a listener) once in life, get them on, and publicly thank them for putting goodness in your world?

WTMX, Chicago He Gave Her Mountain Dew

In a recent article, Jerry Lee, the iconic owner of B101, Philadelphia, noted that one of the principles of engaging an audience is that relevancy drives a connection.  We preach this all the time to shows – the more you tell stories where the listener can...
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