The Amazon Prime Day Baby

Let no work begin!  We are now inside Amazon Prime Days – open those phones and ask the audience for the initials of their co-workers who’ll get absolutely nothing done because, for both days, they’re shopping on Amazon, looking for deals!

WDRV (The Drive), Chicago Todd Rundgren Flames Out

One way to invigorate your benchmarks is to occasionally ask celebrities to do them.  Benchmarks work because they create an appointment for your show (which is why you do them at the same time – and no, the audience doesn’t bore of them if they are...

Do You Trust Us?

One of the pillars of success for your show is that, never having actually met you, the audience feels like they know you.  Play “Do You Trust Us?” with them.  Wonder out loud if they trust you and ask that they call, but don’t give them this...

92.5 Fox News, Ft. Myers, FL Joe’s Flip Floppy

Very, very few shows can do political humor.  It’s way too touchy for many of us in radio, considering how polarizing it is.  But you can under a couple of conditions:  you’re grounded in politics as your plot or you have been on the air forever and have a...

The Dominican Republic Death Toll

The Dominican Republic is in the news.  And not for good reasons.  Few of you can do this idea.  You must have an edgy show on a brand where you can very much color outside the lines, without fear of getting in trouble.  On occasion, do The Dominican Republic Death...
Page 5 of 316« First...34567...102030...Last »