KFRG, Santa Rosa, CA A Poem For Rob’s House

What is your connection to the story?  Why was this meaningful for you?  How did it impact you?  We all know the devastation of the fires in Santa Rosa, CA.  The visuals are searing.  For Rob and Joss, Froggy 92.9, Santa Rosa, CA, they mean much more.  Rob’s...

Why Should We Give Your Mom a Monster Makeover?

With Halloween about a week away, find some enterprising mother in the audience, bring her in Halloween morning, and have a local make-up artist give her a Monster Makeover.  You can do all of this on Facebook Live to grab the visual side of this.  Then join her at...

MORE-FM (WBEB), Philadelphia The Bus Stop

There are several kinds of content you can do on your show.  All of it signals to your audience that you understand what’s important to them and each of them has a strategic purpose.  Pop culture says you’re tapped into whatever is hot right now.  Personal...

WUSN, Chicago Go Cubs Go!

There may be no bigger baseball city than Chicago.  The morning after the Cubs eeked out an unexpected win over the Washington Nationals, Stylz and Roman, US99, Chicago knew radio that morning was no more difficult than putting listeners on to celebrate the victory...

Alexa, Will We Win?

No doubt that the “in” voice now is Alexa.  Scan the internet to find an Alexa sound-alike and ask her questions like if local sports teams will win their football games, and the like.  Writing and producing funny Alexa responses to pop culture, local, or...
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