The Halloween Apology

For us it was the Fudin family.  They were the family in our neighborhood the kids abused every Halloween.  Toilet paper in the trees, dog doo on the front stoop.  If the cops were called Halloween night, it was pretty much a guarantee that Mrs. Fudin did the...

106.5 The Arch, St. Louis, The Bone Zone

You must be in the moment for content.  You must be in the moment for content.  You must be in the moment for content.  There – I said it three times so I must mean it.  We live in this pop culture world.  So much so that shows that win big own the topics of the...

Kids Predict the Presidential Race

No matter where you turn right now, there’s a new poll on the presidential race.  How about one of your own?  Spend a week offline finding kids and asking them:  based on what you know about Donald Trump and Hillary Clinton, who’d give out the better candy...

WBMX, Boston This Mom is On Strike

You want to connect with your demo?  Understand what their life is like day-to-day.  These are conversations you should also be having in your prep sessions – even asking people in the building who are the demo about the things going on in their lives to broaden...

The Seven Year Old Shut Ups

Who isn’t exhausted from this presidential campaign, right?  Find a bunch of cute sounding seven-year olds and record each of them, in their own words, telling the candidates to just shut up already.  String them together with an appropriate music bed and...
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