One of the things most hated about the internet is how crafty sites have become at forcing you to watch a 30-second ad before the video clip you really want to see. Talking about this on a recent conference call, The J Show, B96, Chicago noted how much they loved how YouTube handles this by letting you skip the ad after just five seconds. They then wondered if a business could actually grab someone’s attention in five seconds. So they challenged Chicago business owners and workers to call the show to do that. If they didn’t say something which grabbed them or was provocative about their business in five seconds, they got buzzed out in a feature called “Skip That Ad”. It’s a local and fun break.