How about a couple of back to school ideas? Want to really connect with moms? Open the phones and ask moms to call and read you the list of things they have to buy their kid as they get ready to go back to the classroom. Take one and edit it in such a way that you “take breaks” from hearing her list to play music or commercials, then return to her in between those elements for a half hour so it sounds like the list has 1000 things on it! Another idea is to find one mom with a list and get the person at your local newspaper who covers how to save money by coupons and figure out how she can save tons of cash on her list.