1065 The Arch, St. Louis Kick Ass Chick

Running in the opposite direction is a smart strategy sometimes.  Our job is to separate ourselves from everything else on the dial.  This is why we talk so often about the importance of doing things with the topics of the day and in your content breaks to accomplish...

MIX 104.1, Boston We Won the World Series

We preach it’s what you do with the topics that make them yours.  That innovation must be fun and must fit your brand so it’s not perceived as a wacky radio bit.  The Red Sox win the World Series and Karson and Kennedy, MIX 104.1, Boston, know this is...

WRAL, Raleigh The Barry Manilow Birthday Gift

We love when family members (especially funny ones) are included in the show.  They have an immensely humanizing effect on the cast member and are a very efficient way to do character development.  Two Men and a Mom, MIX 101.5 (WRAL-FM), Raleigh leverage family...

Karson & Kennedy, MIX 104.1, Boston The Tooth Fairy

We preach to all shows that it’s what you do with a topic that makes it resonate.  Your imagination gets you noticed,  Enter the tooth fairy on Karson and Kennedy, MIX 104.1, Boston!  Karson’s young son Barrett called the hotline one morning to tell his...
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