WTMX (The Mix 101.9), Chicago Dale the Receptionist

One of the simple ways to easily grow the entertainment quotient of your show is to use the cast of characters around you at the radio station who are not on the show every day.  Letterman taught us this simple approach, and every late night talk show host has done it...

B105, Cincinnati Luke or Dare

Two of the regular items that bear themselves out when you talk with listeners is that they want fast moving breaks, with multiple parts to keep their attention.  And that the sweet spot for length is about three minutes with rare exceptions.  Enter The Big Dave Show,...

106.5 The Arch, St. Louis Becoming a Storyteller

What is a great song, but a story?  Reality shows, even your favorite weekly sit-com, tells a story every week.  Facts and figures only matter if they tell stories, which is how we connect as human beings and show our humanity.  So this begs the big question –...

WRAL-FM, Raleigh Taking Advantage of the Moment

Our post last week was about being in the moment for pop culture – attaching yourself in a unique way to a Hot Topic.  The most inviting content might be what’s going on in the world right now, because those topics are clickable (and postable on your...

KSON, San Diego Being In The Moment

If I were to take an hour of today’s show and play it in two weeks, would it feel old and dated?  If so, that’s a good sign that your content choices were “of the moment”.  That you were so tapped into what’s going on right now, you...

WTMX, Chicago My Husband Is a Cheapskate

Breaks can’t be linear – you cannot have one point-of-conflict and mine that for several minutes.  The best evaluated breaks are ones with a focused thesis, but also with elements inside that are more than conversation which feed the central narrative.  In...
Page 2 of 8012345...102030...Last »