WFSX/FOX News 92.5, Ft. Myers What About Trump

We preach on these pages that the most important thing you can do to win is earn images – it’s the long ball play to gain success.  Shows that have them win, shows that don’t lose.  There are four critical images to earn that help you build reasons...

KSLZ, Phoenix Who Was Fonzie’s Girlfriend?

There are ways of doing political content without doing politics.  You just have to figure out how to insert pop culture into it.  Vice President Mike Pence was coming to town to do a few speeches and fundraise.  Mark and NeanderPaul, KSLX, Phoenix decided to test...

KSON, San Diego Marry the Opposite

A simple technique to create some fun is to marry the opposite of a topic to create some humorous tension.  It seems like everyone is into Game of Thrones (its final season premieres on HBO in April).  It’s quite easy to convince yourself that everyone watches...

B105, Cincinnati Spray Painting the Potholes

No doubt an emphasis at every radio show is social media engagement.  This requires us to not only share certain audio segments of the show on our social channels, but to develop unique content there, too.  The Big Dave Show, B105, Cincinnati do fun videos, generally...

KSLX, Phoenix First Hand on Scooters

One of the more resonate qualities of the great show Mark and NeanderPaul, KSLX Phoenix is the guys reflect the values of the target audience (adult men).  We regularly joke that we’re all “men of a certain age and part of the ‘get off my lawn’...

Indie 88, Toronto Your Parents and Sex

Creating discomfort when doing content is one way to make the break memorable.  Adding in sex or nudity also gets the attention of the audience (if that tactic fits your brand).  As a weekly Valentine’s Day feature a few weeks ago, The Josie Dye Show, Indie 88,...
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