106.5 The Arch, St. Louis The Patriotism Quiz

There is fun all around you.  Often, we lean on phone calls to play games – yet, we are getting fewer of them because less people are inclined to call and listeners are more engaged to interact with their favorite radio stations and shows via social media and...

92.5 FOX News, Ft. Myers The No No Song

The conventional wisdom is that a topic as polarizing as Robert Meuller’s testimony to Congress this past week can’t be touched.  It’s too volatile to do.  I challenge you to develop some idea around it to test your creativity for an idea that has...

Ty Bentli Show, Nashville The Ten Minute Tune

Here’s a fun, new feature that highlights two important attributes of a show – music and fun around pop culture.  The Ty Bentli Show, Nashville (syndicated) has access to hundreds of artists being in the mecca for country music.  Each morning, they bring...

AMP 103.3, Boston Robert Kraft is in Trouble

A goal for your show should be to start moving away from being feature driven (all those benchmarks do work to create appointments) so that the draw for listeners and fans is the compelling conversation you and your team have around the topics of the day.  Go back to...

WDRV (The Drive), Chicago Todd Rundgren Flames Out

One way to invigorate your benchmarks is to occasionally ask celebrities to do them.  Benchmarks work because they create an appointment for your show (which is why you do them at the same time – and no, the audience doesn’t bore of them if they are...

92.5 Fox News, Ft. Myers, FL Joe’s Flip Floppy

Very, very few shows can do political humor.  It’s way too touchy for many of us in radio, considering how polarizing it is.  But you can under a couple of conditions:  you’re grounded in politics as your plot or you have been on the air forever and have a...
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