KNUC, Seattle Red Shops Drunk

One of my wishes for all of radio is that we dispense with boring, staged phone topics presented for use by prep services.  The best phone topics come from stories the talent tell about their life, before they put the spotlight on the audience by asking them to tell...

KSLX, Phoenix Neighborhood Nicknames

Who doesn’t live in a neighborhood where you have nicknames for those who live there?  Mark and NeanderPaul, KSLX, Phoenix realized in an unplanned content break that everyone does this.  Like the one resident of someone’s neighborhood who has been deemed,...

WIL, St. Louis Kane Brown Will You Hug Me?

We all understand the value of story-telling to engage listeners.  Stories are important to define the show and its cast and have elements inside that draw listeners in.  What is a great song, if it isn’t a story, right?  There was a local Kane Brown concert in...

WTMX, Chicago Late to His Own Wedding

Phone calls from listeners are standard fare and an easy and effective way to tell stories and create fun, engaging, relatable content.  Where do yours come from?  Some shows pull their phone topics from prep sheets and then tie their stories into the generic,...

FLY 98.5, Ft. Myers Playboy.com is Getting Sued

There are two universal topics that always work on any show, regardless of format:  relationships and sex talk.  A story that caught the attention of Jason and Michelle, FLY 98.5, Ft. Myers, FL was that Playboy.com is being sued by a blind person for discrimination. ...
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