AMP 103.3, Boston Robert Kraft is in Trouble

A goal for your show should be to start moving away from being feature driven (all those benchmarks do work to create appointments) so that the draw for listeners and fans is the compelling conversation you and your team have around the topics of the day.  Go back to...

WDRV (The Drive), Chicago Todd Rundgren Flames Out

One way to invigorate your benchmarks is to occasionally ask celebrities to do them.  Benchmarks work because they create an appointment for your show (which is why you do them at the same time – and no, the audience doesn’t bore of them if they are...

92.5 Fox News, Ft. Myers, FL Joe’s Flip Floppy

Very, very few shows can do political humor.  It’s way too touchy for many of us in radio, considering how polarizing it is.  But you can under a couple of conditions:  you’re grounded in politics as your plot or you have been on the air forever and have a...

106.5 The Arch, St. Louis Hey Beer Vendor

It’s a dilemma as old as radio.  How to talk about sports on a female-targeted radio station, especially if the sporting event is the biggest topic in town.  The answer may be easier than you think.  Talking X’s and O’s with scores and stats...

MAGIC 106.7, Boston Throwback Live

The throwback concept is easy and brings back great memories for people.  Whether online or you do something with it on the show.  Which is why we added a feature called Throwback Live on David, Sue, and Kendra, Magic 106.7, Boston.  David, our show anchor, pits Sue...

WTMX (The Mix 101.9), Chicago Dale the Receptionist

One of the simple ways to easily grow the entertainment quotient of your show is to use the cast of characters around you at the radio station who are not on the show every day.  Letterman taught us this simple approach, and every late night talk show host has done it...
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