We’ll Read the Book So You Don’t Have To

Lots of kids get reading assignments from teachers before heading back to school.  Why not talk to kids who have to do this, find out what book they have to read, and if they’ve read the book yet.  If they haven’t, get a cast member to read the book for...

The Back to School Radar Gun

Every market will experience back to school in the next several weeks.  How about partnering with your local police department and ask them to set up outside a school in a high traffic area with a radar gun and have them on throughout one morning to share make and...

The Tele-a-Cheaters

I think it’s smart when you put together a group of people who have something in common – we are very tribal and forming a club helps others identify with similar folks.  This one’s call the Tele-a-Cheaters and is the group of listeners who love...

The Amazon Prime Day Baby

Let no work begin!  We are now inside Amazon Prime Days – open those phones and ask the audience for the initials of their co-workers who’ll get absolutely nothing done because, for both days, they’re shopping on Amazon, looking for deals!

Do You Trust Us?

One of the pillars of success for your show is that, never having actually met you, the audience feels like they know you.  Play “Do You Trust Us?” with them.  Wonder out loud if they trust you and ask that they call, but don’t give them this...

The Dominican Republic Death Toll

The Dominican Republic is in the news.  And not for good reasons.  Few of you can do this idea.  You must have an edgy show on a brand where you can very much color outside the lines, without fear of getting in trouble.  On occasion, do The Dominican Republic Death...