The Monday Morning Free IdeaThe Reynolds Group can help make your show more innovative! Call 919.821.4700 or e-mail us to find out how.
What drives ratings? Fun, entertaining ideas that help your show connect with the audience. Innovative ideas make people notice and remember the show, give listeners a chance to talk about the program, and ultimately compel them to tune back in again because they’re afraid to miss something.
So, how about a free idea? Each Monday, come back for more great stuff, as done by Reynolds Group morning shows, which might help make your morning program more different, fun, and unique.
Innovative, fun ideas help drive additional occasions of listening. The Reynolds Group can help make your show more innovative! Call 919.821.4700 or e-mail here to find out how.
What might be fun is to find your market’s biggest cover band and ask them to come in to play their version of Weezer doing their version of Toto’s “Africa”.
The world is immensely stressful and there’s lots of bad news. So, good news features work to position you as a positive outlet. Either through soliciting for them online or asking listeners to call and contribute them, highlight the good things happening in people’s lives and call it Happy Endings.
Promotion time with everyone headed back to school in the next several weeks. Partner up with a local chef and have some sort of competition amongst grammar schools to find one school (or one classroom) that will receive a gourmet breakfast with all the fixings from you and your chef.
Summer brings broken air conditioners. And then emergency calls to HVAC companies begging for someone to come that day to fix them. HVAC repairmen (it’s never a woman, right?) see everything. These folks go into neighborhoods and homes they’ve never been in before. And see stuff as a result! They have stories – so find some to tell you the best throughout the summer.
If something bad (but not awful) happens to you, open the phones and let listeners guess what it is. The first person to correctly guess what happened wins a prize in a new feature called My Pain is Your Gain. Thanks to Sherman and Tingle, WDRV, Chicago, who share this idea. You are looking for something silly here – for instance, Sherman got back from vacation and discovered his air conditioning unit and furnace went out and that it would cost $14,000 to replace. So he asked listeners to guess why he unexpectedly spent $14,000 at the end of his vacation – that hook got the calls and made everyone else wonder what happened before he shared the story – a really smart way of telling a character story.
With parents and kids on vacation now, ask the kids of co-workers who are out to leave you a voicemail each night before they go to bed listing the things they did that day with their families. With some editing and a production value, this might make for a fun summer feature on the show.
Looking for something to do with all the weekend festivals in town? How about “Food Porn” where you get audio of an attendee eating a fair food and then you (or them) giving listeners three risque clues as to what it is, with the first correct guess winning something.
No one likes to come upon a parked car with a dog inside during the summer. Why not “deputize” listeners with a quirky oath who’ll take a stand that if they see this in the next few months that they promise to not leave the car and dog and call the authorities?
With all the talk about pardons, ask the audience what they’ve done in life (or recently) that would require a full, unconditional pardon (you’re looking for silly stuff). Tell them you’ve been given power by the FCC to grant them a full pardon (today only!) and then do so after they tell you their story.
Friday and Monday shows are the easiest because you have the weekend to play on. Sharing with the audience something you’re looking forward to doing over the weekend (and asking them the same thing) and reflecting on the same stuff on Mondays (and asking the audience for stories, too) is very connective. A new frame for an easy Monday topic is Win or Lose Weekend. Take calls from listeners, asking if their weekend was a win or a fail and why. Thanks to Sherman and Tingle, WDRV, Chicago for this idea.