The Monday Morning Free IdeaThe Reynolds Group can help make your show more innovative! Call 919.821.4700 or e-mail us to find out how.
What drives ratings? Fun, entertaining ideas that help your show connect with the audience. Innovative ideas make people notice and remember the show, give listeners a chance to talk about the program, and ultimately compel them to tune back in again because they’re afraid to miss something.
So, how about a free idea? Each Monday, come back for more great stuff, as done by Reynolds Group morning shows, which might help make your morning program more different, fun, and unique.
Innovative, fun ideas help drive additional occasions of listening. The Reynolds Group can help make your show more innovative! Call 919.821.4700 or e-mail here to find out how.
If you have access to a few salespeople, do as a running theme this week Most Patriotic. Give three of them questions from the citizenship test (here) to see who gets the most right and earns the title of Most Patriotic. If salespeople aren’t available, find a different group (i.e. neighbors) to do it with, as long as the people you choose are fun. Hear audio of this here.
Here’s a new Monday feature where someone on the show runs down all the boring, rote things they did over the weekend, then you open the phones looking for a listener who had a more boring weekend. Call it Beat That Bore.
With restaurants re-opening across the country, the service industry has been hurt more than many others. Mount a one week campaign on the show called The Tip Plus Ten encouraging listeners who go out to eat to increase their tip to 30% if they can, to help wait people out financially because of the money they lost.
If the goal is to be bold and memorable, why not have a drag queen come on each week to run down the list of weekend things to do in your market for families?
Here’s a new feature you can do on the occasional Friday show: Beat That Weekend. One of you guys shares with the audience the most exciting thing you have planned for the weekend. Then open the phones and ask the audience to beat that weekend with something they have planned.
Now that listeners have been holed up in their homes for months, let’s treat that like their home is a hotel and ask family members to give a Yelp review of the stay. Come up with a few categories and open the phones (start with your home).
With businesses starting to re-open, do a feature a few times a week called The Radio Free Sample. Let people who own businesses come on and tell everyone all about their local business – what they do, where they are, and when they’re open. Give each person a free fifteen seconds and be an advocate for local companies while proving the power of radio.
With most everyone still holed up inside with their families, problems will bubble up. Choose the sillier ones and do a feature called Quarantine Court where the two parties plead their case to you for advice, then open it up to the jury (12 callers) with a vote on who’s right. Grab some production from Judge Judge online to spice things up and you have a relevant relationships-based feature until everyone can get back into their offices. Thanks to Hawkeye and Katelyn, KSCS, Dallas for this idea and frame.
Still need that haircut? Get your stylist on FaceTime on one computer right in front of you and give your spouse the shears. The stylist walks your spouse through how to do that as you sip cocktails and carry on a conversation throughout. Let the audience see all of it. A fun video for Facebook with audio on the show to support it.
I wouldn’t normally endorse doing movie reviews on any show, but with everyone watching them to pass the time while we wait out the virus, let’s make an exception. This could be done as a Friday or Monday feature (or both) – call, tell us the movie you watched, rate it on the 0-5 Corona scale, then a couple of sentences why.