The Monday Morning Free IdeaThe Reynolds Group can help make your show more innovative! Call 919.821.4700 or e-mail us to find out how.
What drives ratings? Fun, entertaining ideas that help your show connect with the audience. Innovative ideas make people notice and remember the show, give listeners a chance to talk about the program, and ultimately compel them to tune back in again because they’re afraid to miss something.
So, how about a free idea? Each Monday, come back for more great stuff, as done by Reynolds Group morning shows, which might help make your morning program more different, fun, and unique.
Innovative, fun ideas help drive additional occasions of listening. The Reynolds Group can help make your show more innovative! Call 919.821.4700 or e-mail here to find out how.
No doubt people are talking about the Peleton ad. Time for your version of this – which would be especially powerful on social media given it’s visual. Re-write the ad, find an exercise bike, put your least in shape cast member on it who’ll draw attention to himself (choose a guy), and watch it go viral. Ryan Reynolds did to promote his brand of gin. You should do it to promote your show.
Now that Frozen 2 has been in theaters for a couple of weeks, let’s place their music to the test. It’s been said that every mother can sing near any song from the first movie, because they’ve had to see it hundreds of times. How about the same for fathers? Walk around your building and challenge moms to sing any song from the first Frozen – and then challenge any co-workers who are fathers to see if there is a disparity!
Every cast member on the show should record the conversation at their Thanksgiving table on Thursday and play back a small portion of it for the audience on Monday. The listeners must guess at whose table the chat happened. Thanks to Sherman and Tingle, WDRV (The Drive), Chicago for this idea.
Spend the week putting together the squares on the Thanksgiving Bingo Card. Listeners call and suggest items that could happen over the holiday: someone mentions Trump, a kid cries, there’s an argument between two people at the dinner table, your uncle gets drunk. Fill out the squares then let listeners tick them off as things happen Thanksgiving weekend. The best part is that on your first Monday show back, you can choose a square and get a listener to call in and tell you a story around what was in it. Thanks to David Moore, PD of KSLX, Phoenix, for this great idea.
How long before someone brings up Trump at the Thanksgiving table in a couple of weeks? And, who in your family is most apt to do it? Time to write this year’s version of the No Politics Pledge and get listeners to take it so there’s peace at the family gathering this year.
The Mr. Rogers movie with Tom Hanks opens November 22. Why not get a ton of people to dress as Mr. Rogers in red cardigans, shirts and ties, and khakis to gather at a very public place to all sing Won’t You Be My Neighbor. Could attract some TV cameras.
Did your father steal your Halloween candy after you went to bed as a kid? Time to ask dads to take your Candy Contract. Write a humorous “I, (state your name)…” oath and ask fathers to call to publicly promise they won’t steal all the good stuff from their children after they’ve gone on their rounds Thursday evening.
We’re up on Halloween and the phrase “quid pro quo” is in the news a lot. How about getting a ton of Halloween candy and giving it to listeners who will get into a quid pro quo with you? Ask what they will do for you to get your candy! Then make the swap.
The Big Dave Show, B105, Cincinnati has a terrific yearly tradition at this time called The Monster Makeover. They ask grade school students to nominate their principal to be made up as a monster for Halloween. They then do the makeover in the studio close to the morning of the holiday and transport them back to the school where the idea wraps up with a reveal in front of the students (great video on this for social media).
Everyone has saved voicemails on their phone – even the cast members of your show. If you have a fun prize to give out, play a voicemail from a cast member (with their name beeped out if it’s in the audio). The caller must guess Whose Voicemail it was from – then we get the back story on the voicemail, which is character development.