The Monday Morning Free IdeaThe Reynolds Group can help make your show more innovative! Call 919.821.4700 or e-mail us to find out how.
What drives ratings? Fun, entertaining ideas that help your show connect with the audience. Innovative ideas make people notice and remember the show, give listeners a chance to talk about the program, and ultimately compel them to tune back in again because they’re afraid to miss something.
So, how about a free idea? Each Monday, come back for more great stuff, as done by Reynolds Group morning shows, which might help make your morning program more different, fun, and unique.
Innovative, fun ideas help drive additional occasions of listening. The Reynolds Group can help make your show more innovative! Call 919.821.4700 or e-mail here to find out how.
Many listeners have given up something for Lent. Start this as a simple phone topic asking people what they gave up and how it’s working out for them. Then invite a few on your show on the day Lent is over to let them end it on the air.
Most shows go very conventional on ideas for Valentine’s Day by giving out flowers or chocolates. Or securing reservations at area restaurants to give to male listeners who forgot to make them (done a million times!). How about something with an edge? Take a ton of single women who won’t have a date that night to a drag show. That could be fun and different.
With the Olympics set to start this week, here’s a classic idea that can help you tie in: The Google Olympics. Get two people on in offices and ask them a question. Each gets to use Google to find the answer. First to do it hoists the banner by winning gold. This can also be a video series where you challenge two people at your work – and because it’s now visual, you can outfit them in parkas and gloves to see who wins (great for your social channels).
You head out to the parking lot on a cold winter day and your windshield is all iced over. Take care of yours, as well as the car next to yours, in a new feature called Scrape It Forward. Take calls from listeners willing to join the club by doing the same.
One thing guys are not good at is going to the doctor. With Trump receiving his annual physical from White House doctor last week, the women on the show, along with the women in the lives of the men on your program should convince their guy to schedule a full exam this week, with the doctors or nurses coming on the show to reveal the details of the check up. This would be very vulnerable and you’d be hailed by women in the audience for doing it.
Here’s a Valentine’s Day promotion you can begin to work on, with the holiday about a month away. Many guys have a tough time telling their partners what they mean to them. Here’s where the show steps in and does it! Plan on finding relationships where that is the dynamic and spend a few breaks that week, with both partners on the phone, and you expressing, in the most romantic ways, how one feels for the other as the middle man.
Get audio of celebrities on a talk show. Speed up the guys and slow down the women. The listener must guess who is in that morning’s “Celebrity Sex Change”. Then play the audio of the star on the show at regular speed. This should be pulled from current pop culture of a celebrity on a nightly talk show to keep it very topical. Playing it from the show once the guess is satisfied is another way to do celebrity stuff, but different from everyone else.
With the biggest New Year’s resolution being weight loss, who would be bold enough to set up a table with doughnuts, cookies, and cupcakes outside a gym and offer them to people entering and exciting the facility to get audio for the show and video for social media? If it’s you, then watch this video of a guy who did it.
No doubt most shows will do a topic this week asking listeners to admit that they still have their Christmas decorations up. Know what would sound fun? Get a wood chipper and invite listeners to bring their Christmas trees by the station (you may have to pick them up to do this, too) and send them through a wood chipper in the parking lot.
This might better fit being a Facebook Live for the show because it’s very visual, but what would it be like if each cast member was given a tangled, jumbled string of Christmas lights and then there was a competition to see who could untangle the string the fastest?