The Monday Morning Free IdeaThe Reynolds Group can help make your show more innovative! Call 919.821.4700 or e-mail us to find out how.
What drives ratings? Fun, entertaining ideas that help your show connect with the audience. Innovative ideas make people notice and remember the show, give listeners a chance to talk about the program, and ultimately compel them to tune back in again because they’re afraid to miss something.
So, how about a free idea? Each Monday, come back for more great stuff, as done by Reynolds Group morning shows, which might help make your morning program more different, fun, and unique.
Innovative, fun ideas help drive additional occasions of listening. The Reynolds Group can help make your show more innovative! Call 919.821.4700 or e-mail here to find out how.
Want an edgy character development idea? Everyone is sitting with a computer or smart phone in front of them while on-the-air. Unannounced and unexpectedly, the anchor calls an audible and makes the cast members trade places (or phones) where the new person gets to rifle through the browser history of another cast member and quiz them about any site they’ve been to!
Take another listen to Jeff Session’s testimony last week in front of the Senate, close your eyes, and he sounds exactly like Granny from The Beverly Hillbillies. Time to get audio of Granny from the internet and compare the two of them.
With Father’s Day approaching, go gather audio of kids describing what their father does for a living. Start with your kids, then make a bulk of it average, normal kids with fathers who have average, normal jobs to hear how cute they are struggling telling you.
A cast member of a show mentioned to our team on a call that he was the world’s worst book reader. He said he had bought three books in the last six months and not read one of them. Which led to this idea: let’s “hire” three kids once school is out and “pay” them (tickets, prizes) to each read one of the books for the cast member. We’ll give them a week then they come back, read their book report to the cast member on-the-air, and it’ll be like he read them!
Lots of high school students are taking finals exams now. Get a teacher to come on to give you their subject’s final exam. Whoever passes in the cast is a genius. Whoever fails in the cast is a Cledus.
Each cast member should bring in their high school yearbooks. Have the station voice read something written in each person’s yearbook and play that for the audience, who must guess from whose it came. Once correctly guessed, the cast member can tell a story about the person and why it was written in their yearbook.
Offer up a short, one sentence synopsis of something that may or may not have happened to you. The listener must guess if it’s a Lie or a Confession. For instance: when I was in school, I once jumped naked into the university fountain at the student center. If they guess right they win. Even better, if it’s a confession, you then tell the story and do some character development content. Thanks to Tess and Heather at WKFR, Kalamazoo, MI for this idea.
With Cinco de Mayo this week (Friday), do the Hot Pepper Challenge. Get every kind of pepper from your grocery store and set them up most mild to set-your-mouth-on-fire hot. Invite someone to conduct a trivia contest amongst the show cast around Cinco de Mayo or Mexican trivia. Get the question right, and the cast member endures no pepper. Get the question wrong, and they must eat a pepper (start mild, work to hot to build tension).
If your market has not yet gotten to weather nice enough to mow lawns for the first time this season, set every guy on your show in competition with each other to see who has to pull the cord on their mower the most times to get it started. Audio of it helps the bit. Thanks to JJ and Tiny, KFDI, Wichita for this idea.
This new feature is inspired by The Josie Dye Show, Indie 88, Toronto, who shared a story about a friend who had a date made through Tinder with a guy who couldn’t have seemed more perfect,. He was good looking, paid for the meal, they both loved the same music. But she rejected him because she thought there were times during the date where he looked like a serial killer. Which leads to an occasional feature called Tinder Fails, where listeners come on to talk about the dates they made from Tinder swipes that don’t go well.