The Monday Morning Free Idea

The Reynolds Group can help make your show more innovative! Call 919.821.4700 or e-mail us to find out how.

What drives ratings? Fun, entertaining ideas that help your show connect with the audience. Innovative ideas make people notice and remember the show, give listeners a chance to talk about the program, and ultimately compel them to tune back in again because they’re afraid to miss something.

So, how about a free idea? Each Monday, come back for more great stuff, as done by Reynolds Group morning shows, which might help make your morning program more different, fun, and unique.

Innovative, fun ideas help drive additional occasions of listening.  The Reynolds Group can help make your show more innovative!  Call 919.821.4700 or e-mail here to find out how.

Who Decorated It Best?

Does every cast member of the show have their holiday decorations up in the house?  Go grab some digital hits by each person taking a picture of their decorated living room, posting the picture on the website, and asking the audience to try and match the cast member with their photo.  Bringing listeners “inside” your home is one reason they will interact with you on social media.

Your Christmas Memory

Any idea what you bought your spouse or significant other last Christmas?  Or what they got you?  Time to put that to the test by having someone on in each cast member’s life and quizzing to see if they remember, too.

Let’s All Celebrate “Drunksgiving”

There are a ton of stories to mine from the long holiday weekend.  This is as easy one – who turned Thanksgiving into “Drunksgiving”? Ask listeners to give you the list of friends and relatives who had too much to drink on the holiday and what happened as a result.


With families getting together this week for the Thanksgiving holiday, there’s no doubt politics will enter the conversation by someone with the midterms just over.  Which is why you’ll ask what family member will be the first to talk politics over the holiday and get that person to recite your humorous oath to not engage once that happens at the dinner table.

The Thanksgiving Bail Out

Go grab two nights at the sleaziest motel in your city.  Then take calls from listeners hosting family this Thanksgiving.  Give the nights at the motel to the listener who best convinces you that they will need to leave their home at some point because certain family members will become intolerable.

The Thanksgiving Meltdown

If a few cast members have kids and you think you’ll get a great reaction, quietly record what they do when you have a meeting to inform them of a family gathering they did not attend where it was voted that after the Thanksgiving meal, they were chosen to clean up the entire dining room and kitchen and won’t be getting help from anyone else.

We Know Your Dog’s Name

Dumb, silly, fun bits are always remembered.  Here’s a new feature for the show you can do on occasion called “We Know Your Dog’s Name”.  Listeners call, give you the breed, age, and gender of their dog and you guess its name.  The running joke is that you walk in hyper-confident with each caller and never, ever guess one correctly.

Hallow Queen

With Halloween and the opening of the Queen movie next week, it might be fun to bring a few kids in the studio and make them up as Freddie Mercury for the holiday.

The Famous Pumpkin

What might be fun is to find a few creatives in the audience and give them the task of carving a very famous celebrity into a pumpkin. Then closer to Halloween, they bring the pumpkins in and let listeners decide on social media who carved it best (for this idea, have every carver do the same celebrity).

The Halloween Marketing Plan

For a narrative arc close to Halloween, why not help a kid in the audience put together and execute a marketing plan directed at his or her neighborhood trying to convince those who live close by to give out full-sized candy bars this year?  Then come back on November 1st and see how good the marketing plan was!

Want The Reynolds Group to help you to win?

To learn how we can help you, call us at 919.821.4700 or send us an email!

Email Steve Reynolds