The Monday Morning Free IdeaThe Reynolds Group can help make your show more innovative! Call 919.821.4700 or e-mail us to find out how.
What drives ratings? Fun, entertaining ideas that help your show connect with the audience. Innovative ideas make people notice and remember the show, give listeners a chance to talk about the program, and ultimately compel them to tune back in again because they’re afraid to miss something.
So, how about a free idea? Each Monday, come back for more great stuff, as done by Reynolds Group morning shows, which might help make your morning program more different, fun, and unique.
Innovative, fun ideas help drive additional occasions of listening. The Reynolds Group can help make your show more innovative! Call 919.821.4700 or e-mail here to find out how.
Relationships content is the most universal you can do – they come in all varieties (boyfriend/girlfriend, boss/employee, you/your neighbors, you/your mom) and are quite relatable. On occasion, open those phones and ask listeners to read you what they recently got from someone they broke up with in a few feature called The Awkward Text From Your Ex. Thanks to radio great JJ Kincaid for this idea.
With Father’s Day this Sunday (June 16), find a single dad and spend the week on a narrative arc finding him a blind date for this weekend – then have both on next Monday to find out how it went. Important: if you do this, run it by your PD and legal to make sure all is cool and definitely make plans to chaperone the blind date this weekend so you can both get audio and see things to add to the conversation on next Monday’s show.
With summer just about upon us, HVAC units will fail and listeners will need to call HVAC guys to come to their house to fix them. These people, because they go to customer’s homes, have tons of stories to tell about what they find. Here’s a feature for the summer called Tales From the HVAC Guy.
Oftentimes, it’s the kid who stays living with their parents until they’re in their 20s. But sometimes the script is flipped. Especially when it comes to things like Netflix and Spotify, where the parents might be using their kid’s log-ins. Let’s have some fun with this in a new feature called My Mom the Moocher.
Somewhere out there in Listener Land, a fan of your show forgot to call their mom on Mother’s Day. Life got in the way, and they didn’t remember. Which is why you can use the first few days of this week to get those listeners on, conference call in their mother, and we can hear the apology on the show. Bonus points if a cast member forgot to do this, because that would be character development for them.
With Mother’s Day this Sunday, step back from the traditionally over-used ideas with something different. Find the mother of a local star or celebrity in Hollywood or your format. Get them to come on to talk about their kid, by you wishing them a great Mother’s Day. How would you find them? Check that person’s Wikipedia page to see where they grew up, then, like a super sleuth, start Googling until you locate them. It’s some work, but would ultimately give you something unique around the Hot Topic and be an idea your competitor might never do.
We are into prom season – and what would be very character defining would be to find your high school prom date. Chat with them on the show to reminisce about that evening and (even better) answer questions the rest of the cast has about you (which could be quite uncomfortable and entertaining).
With Game of Thrones a very Hot Topic, do a game parody thru the run of its final season called Game of Phones. Give your contestant something one cast member searched for in Google on their cell phone and the caller must tell you which cast member did it. For instance: “Project Runway New Season Judges.” Which cast member Googled that? Thanks to Two Men and a Mom, WRAL-FM, Raleigh for this topical and character defining idea.
Maybe the grandmother of a cast member (or co-worker, or listener) will come on each Monday during the run of the series last shows just to tell you how many people were killed (and how) in the previous night’s episode of Game of Thrones. “Hey guys – four characters were beheaded, two got offed by a dragon, and 6 people were burned to death last night!” Call it Granny’s Game of Thrones Death Count until the last show. The beauty of this idea is that if you choose an entertaining grandmother, you don’t have to be a fan of the show to enjoy how this content is presented.
Have you ever thrown out a first pitch at a baseball game? See if a local team will let you do that and build a week long narrative arc around the idea. The team calls on Monday to invite you so it sounds organic, throughout the week visit little league teams to practice (audio for the show and video for social media to keep it alive), talk to others who’ve done it, and then it culminates at the end of the week in your doing it. With a recap on the next show. Thanks to Stacey and Jonah, 1065, The Arch, St. Louis for this great summer idea.