The Monday Morning Free Idea

The Reynolds Group can help make your show more innovative! Call 919.821.4700 or e-mail us to find out how.

What drives ratings? Fun, entertaining ideas that help your show connect with the audience. Innovative ideas make people notice and remember the show, give listeners a chance to talk about the program, and ultimately compel them to tune back in again because they’re afraid to miss something.

So, how about a free idea? Each Monday, come back for more great stuff, as done by Reynolds Group morning shows, which might help make your morning program more different, fun, and unique.

Innovative, fun ideas help drive additional occasions of listening.  The Reynolds Group can help make your show more innovative!  Call 919.821.4700 or e-mail here to find out how.

Hallow Queen

With Halloween and the opening of the Queen movie next week, it might be fun to bring a few kids in the studio and make them up as Freddie Mercury for the holiday.

The Famous Pumpkin

What might be fun is to find a few creatives in the audience and give them the task of carving a very famous celebrity into a pumpkin. Then closer to Halloween, they bring the pumpkins in and let listeners decide on social media who carved it best (for this idea, have every carver do the same celebrity).

The Halloween Marketing Plan

For a narrative arc close to Halloween, why not help a kid in the audience put together and execute a marketing plan directed at his or her neighborhood trying to convince those who live close by to give out full-sized candy bars this year?  Then come back on November 1st and see how good the marketing plan was!

Billy’s First Week in Prison

Do you wonder at all what Bill Cosby’s first week in prison has been like?  Great stories happen on the fringe so it might be interesting to find a listener or two who’ve done time and get them to tell you what Cosby’s life is like now.

The House Divided

Koz and Jen, The MIX (WTMX), Chicago offer up this week’s free idea called The Spousal Sports Bet.  This is where one half of the marriage supports one team in a sports rivalry match-up and the other half is rooting for the other team (i.e. he wants the Bears to win, she wants the Packers).  The bet is that the loser must do the least favorite household chore of the other for the number of days equal to the points scored by the winning team.

Fortnite for Grandparents

Do you know any kid heavily into Fortnite?  Find a few senior citizens who have never played video games and get the kid to teach how to play the game to the seniors.  You’ll get great audio for the show and a video package for social media.

The Emmys

Go grab a bunch of interesting questions about the Emmys online and have a few older women record them for a feature called My Grammy Has a Question About the Emmys you can use leading up to the show.  Then find someone to answer them.

Back to School Roommates

Kids are back to school and anyone who logged time at a college has a ton of roommate stories.  Great phone topic there.  Kick it up a level by the entire show moving in together for one week.  Becoming roommates should generate some great content and terrific character development on each of your shows that week.

A Super Hero for Halloween

Halloween may be two months away, but if you want to work on something that shows your humanity, approach your local children’s hospital to see if you can trick-or-treat with the kids dressed as super heroes.  The thing that adds to this is what you’ll do in the few days prior to the holiday by asking the audience to choose (on-air and online) what super heroes each of you should be.

The Sharpest Pencil in the Box

Go grab 500 pencils and one pencil sharpener.  With everyone headed back to school, challenge one cast member to sharpen all the pencils during one program.  With the sharpener properly mic’d, this could be a fun narrative to follow over the course of the show to see how many they can do.  Thanks to the Big Dave Show, B105, Cincinnati for sharing this idea.

Want The Reynolds Group to help you to win?

To learn how we can help you, call us at 919.821.4700 or send us an email!

Email Steve Reynolds