The Monday Morning Free Idea

The Reynolds Group can help make your show more innovative! Call 919.821.4700 or e-mail us to find out how.

What drives ratings? Fun, entertaining ideas that help your show connect with the audience. Innovative ideas make people notice and remember the show, give listeners a chance to talk about the program, and ultimately compel them to tune back in again because they’re afraid to miss something.

So, how about a free idea? Each Monday, come back for more great stuff, as done by Reynolds Group morning shows, which might help make your morning program more different, fun, and unique.

Innovative, fun ideas help drive additional occasions of listening.  The Reynolds Group can help make your show more innovative!  Call 919.821.4700 or e-mail here to find out how.

Accent Verses Accent

Features built around the music you play are always a smart move.  Mark and NeanderPaul, KSLX, Phoenix do something called Accent Verses Accent where they find two people with different foreign accents reading the same lyrics of a song they play.

What Can’t You Learn From YouTube?

There should never be a doubt that you can’t learn something on YouTube.  Mark Devine from Mark and NeanderPaul, KSLX, Phoenix bought a bottle of Jack Daniels at the liquor store.  When he got home, he realized the clerk forgot to remove the security cap.  Driving back to the store would have delayed his drink, so he YouTubed the dilemma and found a ton of videos showing him how to do it.  What odd thing did you learn to do on YouTube?

Is There a K-Cup?

Here’s a new game for the show if you have other employees in the building:  send a cast member into the kitchen and the listener on the phone has to guess if a used K-cup was left inside the Keurig.  An aside – this is relatable to lots of folks in offices that people are not courteous enough to throw out their used K-cup after making coffee.

Zip Code Man

This one will take some editing, but be a total goof on the audience.  With the USPS in the news, have someone at the station be Zip Code Man (ZCM).  Listeners call, tell ZCM their street address, and he tells them their zip code.  He’s never wrong.  The thing is you record all the calls ahead of time and edit out the space where you are looking it up.  So Zip Code Man knows every zip code off the top of his head very quickly.  That’s his super power!

The Whine Line

Schools are headed back in session and most students will do virtual learning.  Which means they will still be at home with parents doing the heavy lifting.  Set up The Whine Line, where parents can call and tell you about their whining kids (that audio is content for the program).  Then, call a few back and give them some wine (get it?) to help them cope.

Your Jerry Falwell, Jr. Moment

Have you seen the risque picture of Jerry Falwell, Jr. on the web?  Ask the audience which two members of the show should recreate that picture, then go do it and release it.  I bet it’s shared by your fans and you might cause talk if you place them side-by-side

Shark Stories

With next week being Shark Week on Discovery, spend this week using social media and the internet to find five people who’ve been bitten by sharks.  Feature one each day next week on your show telling their story.

Cognitive This Test

With President Trump boasting that he got all 35 questions right on a cognitive test, it’s time to put the show to the test.  Have someone come in and administer the same cognitive test to the entire program.  Then reveal the test results to the audience from worst to first!  Trump took the Montreal Cognitive Assessment (find it here).

The Karen Korner

With all the video now around women acting like “Karen”, let’s gather it and present it in a new feature called The Karen Korner.  A collection of all the latest audio of people acting inappropriately.

The Comedian in the Cul-de-Sac

With social distancing still the rule and most people continuing to not go out, how about partnering with your local comedy club and give away a ten-minute set where a local comedian goes to a neighborhood and does part of his or her act for the residents?  Call it The Comedian in the Cul-de-sac.

Want The Reynolds Group to help you to win?

To learn how we can help you, call us at 919.821.4700 or send us an email!