The Monday Morning Free IdeaThe Reynolds Group can help make your show more innovative! Call 919.821.4700 or e-mail us to find out how.
What drives ratings? Fun, entertaining ideas that help your show connect with the audience. Innovative ideas make people notice and remember the show, give listeners a chance to talk about the program, and ultimately compel them to tune back in again because they’re afraid to miss something.
So, how about a free idea? Each Monday, come back for more great stuff, as done by Reynolds Group morning shows, which might help make your morning program more different, fun, and unique.
Innovative, fun ideas help drive additional occasions of listening. The Reynolds Group can help make your show more innovative! Call 919.821.4700 or e-mail here to find out how.
The reason many shelves are empty at grocery stores is because restaurants are closed and everyone must cook at home. To stay afloat, as you know, restaurants are doing take out (or delivery) only. Many of these are small mom-and-pops trying to continue serving their customers. Every day, do the Take Out Shout Out where listeners call and tell other listeners what restaurants are doing take out, and local restaurants can call in and get a free plug.
With lots of people working out of their house, if they are trapped there with kids, ask them to call and tell you what their kids are up to during their workday, but make them refer to the kids as their “co-workers”.
Christine and Salt, 965, TIC-FM, Hartford do the Great Debate Eight on occasion (at, oddly enough, 8:00) and got into some fun phone calls with their listeners around this topic: with more people staying at home because of the coronavirus, what will there be more of in nine months, babies or divorces?
Who doesn’t love a new game listeners can play along with in the car? The Insta Fame Game is where you have two listeners on the phone, give them a celebrity, and they must guess how many followers that star has on Instagram. Whoever comes closest wins a point. First to three points gets the prize.
We have one of our rare Leap Days in the calendar this week. Why do we have those? I have no idea! Bet your listeners don’t know, either. Go out and ask people why there are Leap Days. Play the most fun audio, then get an expert on who’ll explain it to the audience.
With the coronavirus and the flu in the news, here’s a new game to play to give out prizes called Ten Seconds to Death,. Get into WebMD and research old diseases from centuries ago that everyone has heard of, but have long been cured. Give out the symptoms and the caller must identify the disease to win the prize (that was the bubonic plague!).
We’re doing a fun thing this week with Salt and Christine, 96.5 WTIC-FM, Hartford. Christine has been married for a while and the Valentine’s Day gifts from her spouse have grown less inspiring. So, Christine will challenge her real husband and Salt (her work husband) to conspire to come up with a great Valentine’s Day gift for her. Their “collusion” will be fun to follow along through the week.
With all the pictures of Kobe Bryant and his daughter on social media in the last week, celebrate Girl Dads by putting on fathers of daughters so they can gush about them.
Many of your listeners are married to a guy who gave up on Valentine’s Day years ago. Find a person musically inclined (or grab those in your cast who can sing and play an instrument) and visit a few at work to serenade them for the holiday. Call it The Cubicle Casanova. Produce a few the week before – audio for the show the week of Valentine’s Day, and the video for social media.
The Super Bowl is less than two weeks away. What would you do to make sparkle getting one listener the day off from work the day after the Super Bowl? Every year we hear chatter that that Monday should be a holiday – make it come true for one listener in a way that’s big, bold, and fun.