With winter in full force here’s a promotion you can do once March/April hits and your listeners cars are dirty from the weather. This especially works if you’re targeted at female listeners as “eye candy” is involved, partially naked men! It’s called “Hot Guys Cleaning Dirty Cars”. Find some male models from an agency in town and take over a car wash for a few hours on a Saturday. The guys, dressed only in speedos, clean listener’s dirty cars for a few dollars, then given to a charity. You’ll have an idea totally in sync with what’s happening at that moment (the turn in the weather and dirty cars) and a visual for the TV cameras.