You can tell people about something that happened or you can figure out how to bring them there through first-person storytelling. Rob and Joss, Froggy 92.9, Santa Rosa, CA work very hard to find people who have in-person experiences with the big stories they’re talking about. Here is a terrific example of them transporting their audience to last year’s Indy 500. The listener shared observations and commentary on things she saw, which heightened the entertainment value of the conversation. Using social media helps make doing this around any topic you’re talking about that much easier.