One of the things many shows miss is the use of street audio for their program. Every talent has a smart phone app which allows them to record an experience they have to accentuate telling the story to the listener the next morning. If something fun or weird is happening, record part of it on your smart phone. The best audio portions help tell the story. St. Patrick’s Day is a no-brainer. Head out to drink, run into drunk people, record your fun exchanges with them as content for your next show. The goal of breaks is to get listeners to feel something (preferably have a good time). Stacey K & Jonah, Hot 101.7, Santa Rosa, CA seize this opportunity every time.