For a break to stand out, it must not only have a relatability factor, it must also, on some level, be creative and innovative. Stacey K & Jonah, Hot 101.7, Santa Rosa, CA put together a feature called “The Censored Song”. They put a beep inside a song hook and it instantly made the lyric dirty, eliciting laughter from the audience. While Santa Rosa isn’t a PPM market, one item learned is that music-based features are loved by the audience. This is totally silly, fits both the station and morning show brand images, and is very memorable for those listening. It’s the kind of idea many fans will hear and talk about with their friends later in the day serving the dual role entertaining those tuning in while causing talk for the show.