Shows need signature features – being known for something helps define the program and its sense of humor. Locked in features also cause appointments, resulting in more PPM meters. Mark and NeanderPaul, KSLX, Phoenix do the 30-Second Song Challenge each morning – it works because it’s fun, vicarious, and further aligns the show with the critical station music images that it’s the classic rock authority in the market. On occasion, doing something atypical with an established feature helps it stand out again. Which is why they got Alice Cooper, who runs a syndicated show on the station each evening, play the game. Listen as the iconic rock star fails miserably and flames out. Another moment which causes talk for the show and helps the feature cut through.