We are always in search of ideas and bits we’ve never heard before. Personalities must cultivate things to do that listeners can’t find anywhere else on the dial. These points-of-differentiation can become iconic moments in a show and help craft both humor images and additional occasions of listening because the program becomes known for them. Enter Mark and NeanderPaul, KSLX, Phoenix, who do a feature called “ZNN: The Zeppelin News Network”. What would the day’s news sound like if it were set to music from one of classic rock’s all time great bands, Led Zeppelin? This feature is funny, topical, and very unique. That it measures to all these thresholds gives this show a great feature to develop positive images that will leverage into quarter hour listening.