When faced with telling a news story, all shows have options. The first (and easiest) is to just recount the story as you’ve read it, sprinkle in some commentary, and then move along. This is one-dimensional, somewhat boring to listen to, and (if I might be so bold) lazy. Another option is to tell the story and then open the phones for some reason. The third, and probably most powerful thing to do, is find someone in the story and get them to tell it, with you being inquisitive, asking all the right questions, and reacting naturally to what you hear from their first-person account. Isis has been threatening airplanes. John and Tammy, KSON, San Diego found someone on one of them and the gal’s recounting of her experience is absolutely emotional and riveting. Grab your audience and don’t let go and they’ll come back. Here are the interview segments proving that.