Shows have a couple of different ways to share experiences they have in they market. They can talk about them and they can bring me there as a listener. Here’s a segment of Gene and Julie, KVIL, Dallas. Gene went to the DMV to get his license renewed. He brought a recorder to gather audio of the experience and all of a sudden, this break has more energy, comes more alive, and is more fun to listen to because of how he used it in the break.