With the concert season in full swing, tying into the music scene in your market, especially stuff in format, is always a smart move. Luke Bryant is a fun show – this, in fact, is Luke’s persona (or “character” if we put it in radio terms). Ryno and Tracy, KYGO, Denver, had tickets to the local Luke concert. One thing we’ve learned in PPM is that taking caller 10 for anything is almost worthless. To the non-contest players (99% of your listeners), that’s a lot of blah, blah, blah. Knowing the big win is in earning images with how you give something out, Ryno and Tracy did “Lick It For Luke” where if a cast member licked the randomly chosen item on-the-air, the caller won the tickets. This is innovative and very fun for those who really don’t care to win the tickets who just turn the show on to have a good time.