With Twitter forcing everyone to communicate in short soundbites, The Cruz Show, Power 106, Los Angeles, decided to do character development the same way. Relationships are the easiest and most relatable topic you can do on your program. There are many kinds of relationships (boyfriend/girlfriend, boss/employee, neighbors, you/your mom, etc.). Cruz had each member of the show choose an ex and they had to describe them in five words. This is smart because the listener gets to know the cast members in short, digestible bites. They then let listeners do the same and explored the more interesting stories as content to entertain the audience.