A fun idea done by Karlson & McKenzie at WZLX, Boston is “My Town is Better than Your Town”. They gathered the names of every local mayor in the metro. They then pitted two mayors against each other each week to tout their town. It was basically smack talk, with each mayor talking about all the great reasons their town is the best. The mayors did need some coaching (this was always recorded) but the end product was very local and they made great contacts in the process.