You know, the stuff everyone is buzzing about. I do the leg work so you can focus on what’s REALLY important: running with a topic and making it completely your own. After all, that’s what the most successful radio and TV folks do, right? They take the news of the day and do something funny, interesting, and different with it.
Anything on the Hot List has appeal across gender and age.
(And remember, the audience doesn’t have to like the topic—they just need to know about it.) Choose topics like you choose music: only play the hits. And be sure to add things happening within your market and inside your format to complete it. Print and post this wherever you prep, and let it be your guide to creating fun around topics your listeners know and care about.
Want me to show you how to turn HOT topics into ratings GOLD?