On a conference call recently with The J Show at B96, Chicago we were all talking about how much we hate having to watch ads online before we get to watch the TV clip we really want to see. J then noted how much he loved how YouTube handles this – they let us skip the ad after only five seconds of it. He then wondered if a business could grab people’s attention in just five seconds and offered anyone that amount of time to promote their business on the morning show. The feature is called “Skip This Ad”. Business owners come on and have to grab them in five seconds or they get buzzed out. It was local and fun to hear people try to rise to this challenge. Hear how they did the break on the audio page here.