New features can magically appear if you listen to how people say things. On a listener call a few weeks ago on an unrelated topic, the caller was heard to say that they were a teacher’s kid. When the host asked him to repeat himself, what the listener actually said was that he was a preacher’s kid. Bam, a feature is born. A listener who is either a Teacher’s Kid or Preacher’s Kid calls to tell you about a wild thing they did once when there were young. Running through a few follow-up questions, you then guess if they are a teacher’s kid or a preacher’s kid. This works because it’s alliterative, what you hear is story-based, and the audience is playing right along emotionally.