Testimonials

Don't just take our word for it...see what clients say about The Reynolds Group!

Jim Ryan, SVP Programming, Entercom

“Steve is the best at defining roles, plot, and direction of a show. I only wish I met Steve 15 years earlier, I would have had so many more programming success stories! And he’s f$%*ing funny.”

Mojo in the Morning, Channel 95.5, Detroit

“Steve is more than a consultant…he’s a strategist. Like the great coaches in sports…Mike Krzyzewski, Bill Belichick, Phil Jackson & Tony La Russa…Steve develops a winning game plan and keeps you focused to accomplish it. Our success wouldn’t be possible without his guidance.”

Rick Cummings, President, Emmis Radio

“Steve Reynolds is the best morning show consultant we’ve worked with, period. Our talent would say the same thing. You’re the best I’ve seen in 30 years in this business.”

TJ Taormina, AMP 103.3, Boston

“Whether you’re new to the industry or have been in it for many years, I believe having a great consultant is a huge asset to have on your team. Steve Reynolds has been a fantastic resource for my show. He has a keen ability to see that every show has a unique path and there isn’t one formula that works for everyone. He takes the time to learn about the individual people on a show and develops a strategy for success that uniquely fits them. Steve has shared many techniques with us that we consistently use on a daily basis. He has compelling angles on content and is a valuable contributor to the show. He’s honest, encouraging, and a pleasure to work with!”

Kurt Johnson, VP Programming, Townsquare Media

“Steve brings it every week: Real ideas, candid feedback, strategic guidance. He’s not afraid to roll up his sleeves and work with us to create solutions and bring ideas to life.”

Ramblin’ Ray, WUSN, Chicago

“You know that feeling you have when you’re released from prison and everything is new. A fresh start, a new beginning, and a monitoring bracelet should you mess up?

The Steve Reynolds experience is the same way only different. He will unlock you from tired old thinking, and break your show out to a whole new world. And PD’s… he will make you look like a hero! Hire him before your competition does!

Just when you think everything in radio has been done, in walks Steve and makes you feel like you just took your first breath. He will make you feel like a kid again. He will leave you and your show wanting him in every meeting. And he will leave you and your co-workers asking, why didn’t I think of that. Yes…. he’s that good!”

Big Dave Show, B105, Cincinnati

“If there were Radio Jedi, Steve would be the Force! He helped us break tired old routines and retrained our minds to think differently about the way we approach things on the air. From simple suggestions to great ideas, Steve has helped our show, as well as our individual personalities, blossom and become more personable to the audience.”

Kevin Callahan, PD, KSON, San Diego

“Steve’s contributions to the team are invaluable.  I’ve worked with Steve over the last eight years on both heritage and new shows. He customizes a strategy based on the individuals on the show while incorporating a fresh perspective, innovative ideas, and a direct approach that helps the show realize and reach their potential.  Steve builds trust and credibility immediately with everyone he works with, allowing the show and the brain-trust to develop a strategy and WIN!”

Jay Cresswell, KLUV, Dallas

“Our morning show meets every day after the show. The highlight is when we have Steve Reynolds’ weekly call. There is nothing like his ‘outsider’s view’ and fresh ideas – all while helping us cement our brand and morning show characters.”

Jim Murphy, OM, Sonoma Media Group, Santa Rosa, CA

“Having Steve Reynolds work with your morning show is like having a secret weapon. Steve has figured out how to create compelling content day in and day out, and how to coach morning teams to do the same.”

Grover Collins, B105, Cincinnati

“Steve has a great way of gaining the trust of our air talent so they will be more willing to leave their ‘comfort zone’ and try new things which ultimately leads them to become better on air personalities.

I know that Steve really cares about not only my talent but the entire station… I know he really wants to make a difference.”

Ebro Darden, Morning Guy, HOT 97, New York City

“Compassionate, yet stern… Arrogant, yet humble…Funny, yet disturbed…He embodies all of the great qualities of a great Morning Guy
because he once was one! Now cut the check and let him make your Morning People great, too!”

Tingle, Star 94, Atlanta

“Steve Reynolds makes a show better….plain and simple. Just when you’re wondering what to do with a topic, there he is with a two handfuls of next level execution ideas. He’s like having another producer at all times constantly feeding a show with a buffet of ideas for glutinous consumption!”

JR Ammons, PD, WZPL, Indianapolis

“As a former morning show host, Steve brings a personable, intelligent and credible perspective to every conversation.  He is an invaluable resource, not only for our morning show but, for me as a programmer.  Steve is as crucial to our long-term success as any member of the team.  His ability to diagnosis and solve problems within our show is second to none.”

John Flint, KSON, San Diego

“Brilliant? Check. Hilarious? Yup. Brutally honest yet compassionate and kind? Yes and yes. Steve Reynolds is not only the Best Talent Coach in radio, but has become a close friend. He knows what it takes to be a Major Air Talent because he was a Major Air Talent, who decided to share his knowledge with us schlubs. I’m pretty sure I’d get hit by a bus, if Steve Reynolds asked me to.”

Karson, Karson & Kennedy, MIX 104.1, Boston

“If you want a hit record, you hire Clive Davis. If you want to win college football games, you hire Nick Saban. If you want a winning morning show, you hire Steve Reynolds. Steve has become a friend and a mentor who continues to push our show to new levels of creativity and ratings success.”

Kyle Smelser, Radio Now, Indianapolis

“I have been working with Steve for nearly 5 years and he has been an invaluable asset to the morning show. The ‘consultant’ title might be on his business card but he is much more of a friend and mentor. His guidance and expertise have helped us keep a job in morning radio instead of Radio Shack…which are all out of business in our area.”

Dom Theodore, Former VP/CHR Programming for CBS Radio, PD, 923 Now, NYC and 98.7 Amp Radio, Detroit

“Steve is one of the key people in my brain trust….he has played a major role in the development of winning strategies for a number of our major market morning shows.  No matter where a morning show is in their life-cycle – from developing shows, to highly established brands, Steve can bring them to the next level. There are only a handful of people whose instincts I trust implicitly, and Steve Reynolds is one of them.”

Greg Mozingo, Former PD, WIL, St. Louis

“Steve is the best friend a morning show will ever have. He is a master at understanding the complexity of talent and using that insight to help develop a show. He is so good at using his proven winning fundamentals and methods BUT customizing those for each individual show. EVERY morning team needs a person who sees to the needs of a show, especially in a fussy and interfering way. You know; A Mother Hen, well that’s Steve!”

Tracy Dixon, KYGO, Denver

“In a business that is as ever-changing and fast-paced as radio, Steve has an amazing ability to develop talent. He brings out the very best in us, and more importantly, always insists we are genuine and honest with ourselves, each other, and our audience. Steve is the brilliant guide that keeps our show ever growing.”

JP Allen, Producer, Star 94, Atlanta

“It’s always fun brainstorming ideas to execute on our show, because I work with Drex, Cassiday, and Tingle in Atlanta. They are the funniest and creative people I’ve ever had the pleasure of working in radio with.

Steve Reynolds uses his special insight to help take our ideas to the next level. He helps motivate us to create the best show possible and create a special experience for our listeners. His guidance during our launch has been super important, and I can’t wait to see the show continue to evolve!”

Steve Salhany, Format Captain for Hot AC, CBS Radio

“Steve has helped evolve our content strategy over his time with us, continuing to hear the show as a listener. His outsider perspective keeps up honest to the strategy while continuing to challenge our team in ways that helps them grow to deepen the relationship with the audience so their loyalty gets them addicted to our cast and they return every day so our ratings go up.”

Steph Peters, KSON, San Diego

“Steve shows us the strategy needed to create a great show.  So many times we have said ‘duh why didn’t we think of that idea!’ From the simplest thoughts to the buzz worthy segments, he has taken our show to the next level.”

Drex, Star 94, Atlanta

“Coach, consultant and friend. Steve builds a high level of trust with talent through his honesty and desire to see us succeed. I’ve had issues both business and personal, and regardless Steve has always promised to be just a phone call away.”

Mike Morgan, Producer, Karson & Kennedy, MIX 104.1, Boston

“Steve is the best! Among the many things I love about him is that he will challenge you to think and will sometimes do it just to mess with you while secretly laughing inside! He comes to the table with ideas and is there for us when we need to brainstorm or need solutions. I’ve been working with him for about 3 years now and consider him more than a consultant, he is a friend and a valued member of our team.”

Stacey K, Hot 101.7, Santa Rosa, CA

“Steve Reynolds IS the key to a successful morning show.  I have learned more about radio in the 3 years I’ve worked with him, than in the 20 years I’ve been in the business.  If you want to win, hire Steve.  Just don’t interfere with MY scheduled appointment time!”

Cassiday, Star 94, Atlanta

“I can’t even begin to put a price on how valuable working with Steve Reynolds for the last few years has been to me. His creativity, insight, and guidance have been so helpful to our show, and the results have been incredible. Steve is a strategy man, and that is why his clients succeed.”

Rob and Joss, Froggy 92.9, Santa Rosa

“Steve Reynolds not only revolutionized our show, but changed our lives. With Steve’s help, we became the show we always thought we could be. Thank you, Steve, for helping us reach our full potential. We’ve said it before, and we’ll say it again – Steve is the strategic weapon in your radio arsenal…the secret ingredient that the competition wishes they had.”

Sean Henry, B103, Rockford

“Before Steve started working with me, I was doing a certain kind of radio. Bad radio. Steve taught me to open myself up to the listeners in ways that have brought us all closer together. My skills and my morning show have come light years forward since we met. Thanks Steve!!”

B-Lord, Radio Now, Indy

“Steve’s attributes as a coach are unmatched. It’s not only his knowledge of the industry, it’s his organizational skills, work ethic and personable nature that truly make him the best. Steve’s advice pillars on giving listeners entertaining and relatable content. His method is a proven winner.”

Kyle Smelser, Co-Host of Kyle & Rachel, Radio NOW, Indianapolis

“I look at Steve as a friend first, consultant second. Steve isn’t just there for you once a week, but rather 24/7 trying to help you grow as a person which in turn grows the show. From the day we went on the air, Steve has been by our side helping create effective strategy and content that has allowed our show to blossom daily. He’s the compass that keeps your show pointing north instead of south.”

John Flint, John & Tammy, KSON, San Diego

“Steve’s brain is superhuman. He’s taken our show and completely re-energized it. The result? A tighter, more focused, BETTER show, one that’s able to compete and win in one of the toughest morning show markets in America! We had a good show before…Steve Reynolds has given us the confidence and know-how to be great.”

Tracy Dixon, Ryno & Tracy, KYGO, Denver

“With creative personalities coming together to create a show, we have found Steve to be a brilliant director in how to make each of us shine. Absolutely could not do the type of show we do without his guidance. Our time working together with Steve have been the most beneficial to our morning radio career bar none!”

Pete McKenzie, Karlson & McKenzie, WZLX, Boston

“We have been taking our lead from the Steve Reynolds over the last several years and our morning show continues evolving to do the best contend in the PPM world of ratings. Our show not only delivers, it delivers with innovation under the leadership of The Reynolds Group.”

Chuck Knight, PD, B101, Philadelphia

“Steve Reynolds is part of the strategic team here at B101.  He helps us develop a strategic foundation for our morning show based on the hosts.  We then better understand who we are, making is easier for everyone to build engaging content around that.  He has great credibility with our entire team.”

Rachel Bogle, Kyle & Rachel, Radio NOW, Indianapolis

“Steve has helped us tremendously as a morning team: by helping us cultivate our strengths and highlight our personalities in a way that helps us really touch our audience and allow them to get to know us on a very real and personal level. He has always challenged us to expand our thinking into how we can always be bigger, better, and different in a way that is uniquely ours, while always keeping us true to ourselves and our audience.”

Ty Bentli, WRQX, Washington, DC

“Coming into a high profile situation, with a new cast placed around me, Steve’s guidance was invaluable! Having him as a creative partner, and trusted sounding-board was a relief and daily-motivator. Also, he sends a ***ing GIANT chocolate bar to the office every year.”

Michelle Marcomb, Sean and Michelle, B103, Rockford, IL

“Being new to the on-air side of things, I had never worked with a consultant before but was aware of the reputation that some had in our building. Once I started to work with Steve, I realized that what I had heard earlier didn’t apply to him. He not only gives me great ideas but helps me work through any stumbling blocks that I may have. I consider myself very lucky to have him in my corner.”

Stacey K and Jonah, HOT 101.7, Santa Rosa, CA

“In the 2 years that we’ve been working with Steve Reynolds, we have been shown what makes good radio. Steve helps us improve, and at the same time, allows us to develop our own character and grow the show in our own way. It’s hard to imagine so many great ideas come from one person. He knows his stuff!?

Salt, Karson & Kennedy, MIX 104.1, Boston

“I’ve been working with Steve Reynolds for nearly a decade in one capacity or another in a different markets and one thing that remains constant – his commitment to making it YOUR show. Steve personalizes his approach for each show, not forcing your show into a mold that he has come up with. That personal approach to strategy and talent is why Steve is not only my coach, but my good friend.”

Rob and Joss, Froggy 92.9, Santa Rosa, CA

“As a team we have 50 odd years of experience between the two of us and with Steve, we’re still learning. Learning new ways to prep, new ways to tell stories, new ways to connect. After a meeting with Steve were are left sometimes exasperated, but always exhilarated. He has the ideas that leave you asking ‘Why didn’t I THINK of THAT??’ Steve is the key ingredient in your radio arsenal…the secret ingredient that the competition wishes they had.”

Spike, Co-Host, Mojo in the Morning, Channel 95.5, Detroit

“I refer to Steve Reynolds as the sixth member of our show because of his valued input and continued coaching.  Sometimes we are too close to a topic and it’s Steve’s fresh perspective that helps us to spin an idea on its head and make it even bigger on the air.  Steve has been key in developing new members of our show and encouraging innovation in those of us who have been hosting this show for a decade.  I directly attribute the success and growth of Mojo In The Morning to the work Steve has done with us.  In a PPM world, he moves the needle!”

Pete McKenzie, Co-Host, Karlson & McKenzie, WZLX, Boston

“Steve and The Reynolds Group have helped inspire our show to grow into a cast of well branded members who have become familiar to the audience like a long-time (and well-liked!) next door neighbor.  When you throw an idea at Steve, it’s not going to just stick to the wall, it’s going to come back at you tweaked up and ready for compelling morning radio.”

Let The Reynolds Group help you win!

To learn how we can help you, call us at 919.821.4700 or send us an email!

Email Steve Reynolds