July is the month for vacations. For those who’ve yet to take their summer break, they are mentally in countdown mode, ticking off the days until they don’t have to work. Open the phones to find those people to catch that vibe on the air. Then create a personalized countdown clock online for each person. You can put them on your website. Then check with those people on occasion until their vacation to let them know how many days/hours/minutes/seconds they have to keep it alive in on-air breaks.