What do many listeners have Saturday mornings during the summer? Yard sales! How about creating a Friday feature where women get some free air time to promote their weekend yard sale? Where they live, the time of the event, and ask them about a “featured item” they’re getting rid of (can you say a “Donnie & Marie salt & pepper shaker”). You’ll be a hero to these women and create a fun feature that’s local and small town in its feel (which is good).