There might not be anything more endearing to gain female listeners than putting kids on your show. Sean and Michelle, B103, Rockford, IL are both family people and believe that part of the audience knowing them is also them getting to know their kids, too. Sean’s son, Declan, is a very big part of the show. Declan got a coupon in the mail from Toys R Us. Here’s a break where Declan talks with his dad about wanting to write them a thank you note for doing this. Women melt, they connect with the show, you gain very positive family images from a break like this, and listeners come back again to be around that, resulting in more occasions.