Games are fun to play, especially if they have a vicarious component and listeners in cars (those who really matter) can play along. Dave and Veronica, WQYK, Tampa, play a game many shows have used called Back and Forth. A few things to note in their execution of this game: the topic is stuff you can eat at the fair, which was happening in their market at the time so it’s especially relevant. The other important item to note is the jingle to start the game. It’s very silly, setting the stage to have fun. Production values in on-air games heighten their entertainment quotient. Short, quirky stagers, a music bed, and a right/wrong sound effect (if applicable) also help engage those in cars participating.